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Jimmy Nguyen

Kyle Clifton

Jess Kloosterman

Elaine Glover

Sean Landes

Challenges

  • Decrease in Earnings
  • Changes in CEOs
  • Bad accusations
  • Russian Financial Crisis
  • France rejects offer

Major Accomplisments

Challenges Ahead

  • No imaginative advertisement and marketing
  • Over-controlling board
  • Pepsi is diversifying their products
  • Coca-Cola is present in more than 200 countries worldwide
  • Coca-Cola has over 500 different brands and 3,500 products
  • Every second, over 7,000 Coca-Cola products are consumed
  • Coca-Cola is the world’s largest beverage company
  • Coca-Cola is known around the world for its unforgettable advertisements and slogans
  • The Coca-Cola Foundation has contributed $355 million in support of community programs and initiatives

Representation of Values

Vision

Consistent

  • Scholarships
  • Recycling
  • Save the Polar Bears
  • Donations to countries devastated by natural disasters

Not Consistent

Abuse and Labor Laws:

  • Guatemala
  • El Salvador
  • China
  • United States

Union Problems

  • Colombia
  • Turkey

Water Depletion

  • India
  • Mexico
  • People
  • Portfolio
  • Partners
  • Planet
  • Profit
  • Productivity

Discussion Continued..

Mission

  • Coca-Cola understands this dependence.
  • Through scholarships, disaster relief, recycling, educational club funding, water conservation, climate protection, and much more, Coca-Cola is involved in the community, saving the environment, and helping the people who have supported their long journey.
  • To refresh the world.
  • To inspire moments of optimism and happiness.
  • To create value and make a difference.

Discussion

Values

  • Our team believes global citizenship; corporate social responsibility, and personal responsibility are interrelated and vital for the success of a company.
  • Consumers and corporations depend on one another to succeed.
  • The U.S. capitalist business regulations allow corporations, such as Coca-Cola, to be abundantly successful. These companies have an obligation to protect the environment, support communities, and help those in need around the world
  • Leadership
  • Collaboration
  • Integrity
  • Accountability
  • Passion
  • Diversity
  • Quality

Corporate Responsibility Statement

Did You Know?

  • LIVE POSITIVELY

  • Seven Core Areas of LIVE POSITIVELY
  • Beverage Benefits
  • Active Healthy Living
  • Community
  • Energy and Climate Protection
  • Sustainable Packaging
  • Water Stewardship
  • Workplace
  • Coca-Cola was first the color green.
  • Coke contained cocaine up until 1905, when it was removed due to public concern.
  • It was originally made to cure hangovers and headaches.
  • In Chinese, the name Coca-Cola means "to make mouth happy".
  • Coca-Cola is very good at cleaning up blood spots, and is often used by the States to clean blood off of the roads after an accident.
  • A bottle of Coca-Cola has a PH scale of 2.8, and could dissolve a nail in just 4 days
  • Coca-Cola created a “Diet Coke with Bacon” flavor.
  • Coca-Cola helped create the modern image of Santa.

Work Cited

The Coca-Cola Company

  • Coca-Cola Heritage Timeline. (2011). In Coca- Cola History. Retrieved November 17, 2011, from http://heritage.coca-cola.com/

  • The Coca-Cola Company. (2011). In Coca-Cola. Retrieved November 17, 2011, from http://www.thecoca-colacompany.com/index.html

  • Product List. (2011). In The Coca Cola Company. Retrieved November 28, 2011, from http://www.thecocacolacompany.com/brands/brandlist.html

  • Coca Cola and its Global Challenges. (2011). In Scribd. Retrieved November 28, 2011

  • 12 crazy Coca-Cola Facts!. (2010). In The Fact Site. Retrieved November 28, 2011, from http://www.thefactsite.com/2010/05/12-crazy-coca-cola-facts.html

Stats

  • Industry: Beverage
  • Headquarters: Atlanta, GA
  • Location: Over 200 countries
  • Revenue: $35.1 billion (2010)

  • Beverages Provided - Over 3,500
  • Diet & Regular sparkling beverages
  • 100 percent fruit juices & fruit drinks
  • Water
  • Sports & Engery Drinks
  • Teas & Coffees
  • Milk & Soy-based beverages

Coca-Cola Commercial

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