Jimmy Nguyen
Kyle Clifton
Jess Kloosterman
Elaine Glover
Sean Landes
Challenges
- Decrease in Earnings
- Changes in CEOs
- Bad accusations
- Russian Financial Crisis
- France rejects offer
Major Accomplisments
Challenges Ahead
- No imaginative advertisement and marketing
- Over-controlling board
- Pepsi is diversifying their products
- Coca-Cola is present in more than 200 countries worldwide
- Coca-Cola has over 500 different brands and 3,500 products
- Every second, over 7,000 Coca-Cola products are consumed
- Coca-Cola is the world’s largest beverage company
- Coca-Cola is known around the world for its unforgettable advertisements and slogans
- The Coca-Cola Foundation has contributed $355 million in support of community programs and initiatives
Representation of Values
Vision
Consistent
- Scholarships
- Recycling
- Save the Polar Bears
- Donations to countries devastated by natural disasters
Not Consistent
Abuse and Labor Laws:
- Guatemala
- El Salvador
- China
- United States
Union Problems
Water Depletion
- People
- Portfolio
- Partners
- Planet
- Profit
- Productivity
Discussion Continued..
Mission
- Coca-Cola understands this dependence.
- Through scholarships, disaster relief, recycling, educational club funding, water conservation, climate protection, and much more, Coca-Cola is involved in the community, saving the environment, and helping the people who have supported their long journey.
- To refresh the world.
- To inspire moments of optimism and happiness.
- To create value and make a difference.
Discussion
Values
- Our team believes global citizenship; corporate social responsibility, and personal responsibility are interrelated and vital for the success of a company.
- Consumers and corporations depend on one another to succeed.
- The U.S. capitalist business regulations allow corporations, such as Coca-Cola, to be abundantly successful. These companies have an obligation to protect the environment, support communities, and help those in need around the world
- Leadership
- Collaboration
- Integrity
- Accountability
- Passion
- Diversity
- Quality
Corporate Responsibility Statement
Did You Know?
- Seven Core Areas of LIVE POSITIVELY
- Beverage Benefits
- Active Healthy Living
- Community
- Energy and Climate Protection
- Sustainable Packaging
- Water Stewardship
- Workplace
- Coca-Cola was first the color green.
- Coke contained cocaine up until 1905, when it was removed due to public concern.
- It was originally made to cure hangovers and headaches.
- In Chinese, the name Coca-Cola means "to make mouth happy".
- Coca-Cola is very good at cleaning up blood spots, and is often used by the States to clean blood off of the roads after an accident.
- A bottle of Coca-Cola has a PH scale of 2.8, and could dissolve a nail in just 4 days
- Coca-Cola created a “Diet Coke with Bacon” flavor.
- Coca-Cola helped create the modern image of Santa.
Work Cited
The Coca-Cola Company
- Coca-Cola Heritage Timeline. (2011). In Coca- Cola History. Retrieved November 17, 2011, from http://heritage.coca-cola.com/
- The Coca-Cola Company. (2011). In Coca-Cola. Retrieved November 17, 2011, from http://www.thecoca-colacompany.com/index.html
- Product List. (2011). In The Coca Cola Company. Retrieved November 28, 2011, from http://www.thecocacolacompany.com/brands/brandlist.html
- Coca Cola and its Global Challenges. (2011). In Scribd. Retrieved November 28, 2011
- 12 crazy Coca-Cola Facts!. (2010). In The Fact Site. Retrieved November 28, 2011, from http://www.thefactsite.com/2010/05/12-crazy-coca-cola-facts.html
Stats
- Industry: Beverage
- Headquarters: Atlanta, GA
- Location: Over 200 countries
- Revenue: $35.1 billion (2010)
- Beverages Provided - Over 3,500
- Diet & Regular sparkling beverages
- 100 percent fruit juices & fruit drinks
- Water
- Sports & Engery Drinks
- Teas & Coffees
- Milk & Soy-based beverages
Coca-Cola Commercial