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CartoonFit Comics Brand Enhancement
1
Transcript
Market problem:
Instill passion for fitness & healthy lifestyle focusing on CrossFit parents to their kids
Personal motivation:
- Expand creative brand to create a source of passive income
- Having an apparel brand by itself has not generated much interest
Brand Enhancement
Marcus Lowther
Product Management Example
(Gen. Assmbly Final Project)
http://cartoonfitcomics.com/kids-books/
- Domain knowledge of CrossFit and CrossFit Kids
- First Mover
- Focus on Fitness, Colorful, Educational
Create, market and launch a kids' book focused on fitness activities leveraging existing CartoonFit characters and brand
- There is an increasing number of fitness-minded parents who want to pass on the need for a healthy lifestyle to their kids without creating unhealthy relationships with food or exercise
- We provide a fun and engaging way to pursue this goal at a competitive price and from a CrossFit-based perspective.
Proposed story focuses on:
- Healthy competition
- Bright colors, simple shapes and kids' faces in the illustrations
- Morality tale that it's OK to try a variety of sports with your friends
Book
Apparel
Assumptions:
CrossFit - focused | there is a big market for eBooks | the story is very important
eBook sample via mailchimp list & cartoonfitcomics.com
eBook via Kindle Comic Creator & KDP
Print book via
CreateSpace
Go-To Market Strategy
One metric that matters:
Sign up rate & volume for final book launch
Viral coefficient for each social media platform