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Ideology Hegemony1
33
Transcript
Narratives of uniqueness and class transformation
- concessions
- incorporation
Theories of Reality and Ideology
Examples of Hegemony
Ideology and Hegemony
How are these five elements of hegemony and ideology demonstrated in each area of the media? Choose an example of media phenomena.
Ideology and hegemony are concepts developed to answer the question:
Why don't subordinated people rebel?
Ideology:
Short Essay Question
A particular way of thinking and seeing
the world that makes the existing organization
of social relations seem natural and inevitable.
Concessions:
consumer goods to make
hegemonic norms palatable
Ideology: A system of ideas, assumptions and beliefs.
Units of the course:
Commonsense: Reality is a series of facts that can be more or less accurately perceived and represented by humans. (Ideology is false consciousness)
Platonic: Human perception can never accurately perceive reality. (Ideology is experience, experience is always meaningful even if it doesn’t reflect reality)
Constructivist: Meaningful reality is always a reality that is made by humans through signification in specific instances (ideology produces experience, it is a system of representation we use to make sense out of our experiences)
- Interpellation: Ideologies’ ability to assign individuals to specific positions within its own communicative representations of reality. (Embedded troops)
- Dominant and competing ideologies
Ideological Power: The attempt to define reality in particular ways, making a claim to re-present what actually exists accurately. Alternative to coercive power, violence.
Which is a better term from describing the role
of the media in reproducing power:
“ideological” or “hegemonic”?
Give an example of a media phenomenon and describe
how it could be understood as either “ideological” or “hegemonic,” drawing on the definitions of ideology and hegemony in Casey and Casey and MediaMaking. Then make an argument for one or the other term as the better theoretical explanation of that phenomenon.
In answering this question, be sure that you define "power."
Elements:
- Concessions
- Incorporation
- Bargain between classes
- Power as Consent
- Focus on individual
Media and Politics (Week 5)
Communication Technology (Week 3)
Advertising and Consumption (Week 6)
Identity and Representation (Week 7)
Hegemony:
- bargain between classes (we will give you some stuff if you let us keep most of the money)
- power as consent (not control)
- concessions (letting some people ascend, making goods available)
- incorporation (re-selling rebellion, pink milk)
Hegemony: The exercise of power through ideology to manufacture consent to rule.
Ideology: About reality and representation, not meaning.
Focus on individual achievement forestalls systematic change
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