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Approach to Strategy
Transcript
ANALYSE & ANTICIPATE
- Measure the response.
- Does it deliver?
- Refine & refocus
- Identify opportunties
- Optimise
Back
Strategic Approach
CREATE
- Production
- Review
Back
1.
The Why Workshop
USER-CENTRIC DEFINITION
- User-journey
- Information architecture
- Interface design
Back
Info towards insights
2.
DOCUMENT THE DETAIL
Develop strat plan & presentation, detailing:
INFO TOWARDS INSIGHTS
- Objectives (WHY)
- Approach
- Findings
- Insights
- Recommendations
- Next steps
So what?
3.
- WHAT do we need to know?
- WHERE do we get the info?
- Existing data
- Focus groups
- Commissioned studies
- Desktop Research
- Competitor reviews
- Best practice
- Social networks
- Business detail (BA)
- Consumer detail
- Brand positioning
Back
Document the detail
4.
SO WHAT?
- Intelligent sifting
- Scan INFO for INSIGHT
- Seek a match to WHY
Back
THE WHY WORKSHOP:
The killer response
5.
- WHAT does the client want and WHY do they want it?
- Are they asking for the right thing?
- What are the REAL business objectives?
- Can we pin down a NUMBER that matters?
- What’s keeping the client up at night?
- What would make this a SUCCESS for the client?
- Define the MEASURABLES. (Analytics)
- Understand the OBSTACLES.
- Develop a CLEAR VISION.
Back
THE KILLER RESPONSE
- Present to client.
- Refine, rework, re-present
User-centric definition
6.
Back
Create
7.
Analyse & anticipate
8.
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