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Nestle family branding
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Nestle family brands
nestle
- Nestlé S.A is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland
- One of the largest food companies in the world
- originated in 1866
Nescafe
purina
loreal
- In 2001, Nestlé acquired Ralston Purina to form Nestlé Purina PetCare Company
- was acquired by Nestlé for $10.3 billion
- As of 2012, it is the second-largest pet food company globally and the largest in the United States.
- nestle is one of the main shareholders of L'Oreal, the world's largest cosmetics company
- nestle owns 23% of loreal.
- Nescafé is a brand of instant coffee made by Nestlé, It comes in many different forms.
- The name is a portmanteau of the words "Nestlé" and "café".
- Nestlé first introduced their flagship powdered coffee brand in Switzerland on April 1, 1938.
high awareness/positive image
its is high awareness because it i know as one of the biggest food company in the world .It is also a positive image because it makes good product that makes the customers happy .
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