Jollibee Sacramento Filipino Fiesta

The Filipino Fiesta of Sacramento is held every year on the first Sunday of June to celebrate culture, traditions and talents of the Filipino spirit.

This year, the Fiesta was

held on June 1st, from 10 in

the morning to 5 in the

afternoon

I. Introduction

II. Preparation

III. Parade Involvement

IV. Conclusion/Analysis

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Many Organizations are involved with the Fiesta, including:

1) Filipino of Community of Sacramento and Vicinity (FCSV)

2) Filipino American Veterans Association (FAVA)

3) Filipino Women's Club of Sacramento (FWC)

4) Sinag-tala Filipino Theater and Performing Arts Association (SFTPAA)

5) The Ilocanos of America (TIA)

6) The University of the Philippines Alumni Association, Sacramento and Vicinity

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Website Information:

http://sactofiesta.org/1524/

In addition to the list of main organizations that were involved, several other groups and organizations volunteered or performed, including:

1) Press P.L.A.Y. Dance Company

2) Monterey Trails and Florin

High School's KEY Club

3) CSUS Samahang Filipino

Organization

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Jollibee Sacramento Filipino Fiesta

Couple Days Before:

+Created an agenda for the day and diagram for the truck and formation for parade (See image)

One Month Before:

A Week Before:

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+Contacted the e-mail for the Filipino Fiesta,

provided by the website

+Coordinated with JB Sac's RM, Sir Luis

Baldovino and Parade Coordinated, Dr. Fred

Acquino

+Worked with JB Sac's PQM for ordering, since

Jollibee Sacramento donated 50 PMP/BLP for the

event

Every year, the Filipino Fiesta is opened with the parade, running from one end of the fiesta to the other end. This year, like last year, Jollibee was the grand finalé.

Finally, with Jollibee on the truck and leafleting, a proper display of Jollibee is necessary.

This is the side view of the truck. It shows the banner and colorful balloons to grab the attention of everyone at the parade.

Looking at the rear view, we used this opportunity to publicize more about one of our newest products, the Ultimate burger steak. Since Jollibee was the last in the parade, anyone that we have passed will definitely see the banner and the

price. With the

leafleting, they will

know our location

and phone number.

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During the parade, supervisor Jayson and crew member Yani Rose were leafleting alongside the Jollibee truck.

Jollibee Sacramento looks for different opportunities to increase our sales, as well as staying true to the Jollibee Way. The Filipino Fiesta experiences from 6000-8000 people throughout the day

and exposure to

this much traffic is

beneficial to the

store. The Jollibee

team that

participated

definitely enjoyed

themselves and is

already excited for

next year.

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Thank You and Hope You Enjoyed!