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Transcript

John Kirwan "Got Through"

Depression Campaign

Introduction

  • To identify current theories and concepts used in communicating mental health issues.
  • To investigate the applied communication theories used in the "Get Through" Depression Campaign and determine the effectiveness of these to target and help male victims of depression in New Zealand.
  • To develop recommendations for furthur Depression Campaigns by highlighting key opportunities that could have been furthur developed in the "Get Through" Depression Campaign.

Results and Discussion

Method

Background

  • Campaign
  • Sample Selection
  • Analysis Technique
  • Limitations
  • One in six New Zealanders will experience a major depressive disorder at some stage in their life.

  • On the 10th Oct, 2006 it was announced that Sir John Kirwan would front New Zealand’s national campaign for depression awareness.

  • Approx. 500 New Zealanders die by suicide each year, and up to 90 per cent of which can be attributed to depression (NZ Herald, 2006).

  • The main goal of the campaign is to inform those in the community that, although it is sometimes hard to discern, mental depression exists.

LIT Review

- Introduction

- Social Persuasion

- Role Modeling

- Impacts on Men

- Conclusion

Objectives

Results

  • Increased response rate from the second survey.

  • 62% of people surveyed had discussed the advert.

  • 6% increase in amount of people willing to talk about their depression to someone else.

  • Large increase in the number of males using the freephone resource after viewing adverts.

LIT Review

Aim

This report aims to investigate the key techniques used

to develop self-efficacy in order to create awareness

and alleviate the stigma surrounding depression for

men between 25 and 44 in New Zealand.

Discussion

  • Social Modeling - use of John Kirwan
  • Social Persuasion - eliminate the lie
  • These develop self-efficacy
  • Men - stigma and male specific strategies to target audience

Questions ?

Agenda

  • Introduction - Aim

- Objectives

- Background

  • LIT Review
  • Method
  • Results and Discussion
  • Questions?

Analysing the techniques used in the:

By Jesse, Jeremy, Ryan and Annalise

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