Copy of Visualizing Your Data Story

About 58 percent of the top brands in the world have over 100,000 Twitter followers.

58 %

of the top brands in the world have over 100,000 Twitter followers.

58 %

of the top brands in the world have over 100,000 Twitter followers.

The New York City metropolitan area is home to nearly a quarter of the nation's Indian Americans and 15% of all Korean Americans and the largest Asian Indian population in the Western Hemisphere; the largest African American community of any city in the country; and including 6 Chinatowns in the city proper, comprised as of 2008 a population of 659,596 overseas Chinese, the largest outside of Asia. New York City alone, according to the 2010 Census, has now become home to more than one million Asian Americans, greater than the combined totals of San Francisco and Los Angeles. New York contains the highest total Asian population of any U.S. city proper. 6.0% of New York City is of Chinese ethnicity, with about forty percent of them living in the borough of Queens alone. Koreans make up 1.2% of the city's population, and Japanese at 0.3%. Filipinos are the largest southeast Asian ethnic group at 0.8%, followed by Vietnamese who make up only 0.2% of New York City's population. Indians are the largest South Asian group, comprising 2.4% of the city's population, and Bangladeshis and Pakistanis at 0.7% and 0.5%, respectively.

Ethnic communities in the New York metropolitan area

Know your audience

This will help determine how much data to share

EXAMPLE:

Is your audience prepared to dive straight into the data or do they need to understand what the data is?

Use data strategically

Visuals should make an impact

EXAMPLE:

“Sales by Region” vs. a story about the West Region growing substantially over the last period

Focusing on rapid growth in the West is more memorable than listing numbers

Your data is the hero

Share stats that are truly significant, impressive, clear

On a scale 1 to 10 how would you rate the content of our blog?

EXAMPLE:

Infogram conducted a blog reader survey to determine the success and validity of our content.

Use color and clear labels to highlight the impressive statistics.

1.

Don't use two figures to represent the same number

Avoid back-to-back charts

2.

Switch the format and content to keep your audience engaged

3.

Leave your visual up for a few minutes and tell a story

Explain what the chart says

Show the right amount of data

4.

Don’t include unnecessary data

vs.

Visuals must be very clear

5.

Never sacrifice clarity for more information

Separate related data instead of combining datasets onto one module

Include visuals along with the data points

Highlight 1-2 significant key features

vs.

6.

Additional design tips for data visuals

Don’t make your audience work harder than they need to to understand the data

Labels, titles, and legends need to be large format, easy to read, visible fonts

Colors should be clear, contrasting, pleasing, branded, consistent

Keep it simple - avoid unnecessary text, colors, grids, legends, etc.

Maintain consistency in design and branding

Explain where your data comes from

- attribute, source, credibility