4
INFORMATION
Name of student : Krishna Chandna
Roll No : 19PGDM075
Name of Corporate Mentor: Ms. Deepika
Name of Faculty Mentor: Mrs. Bhajneet Kaur
INFORMATION
PROJECT TITLE
"A Comprehensive study of Payment Industry: Making viable Business Development Strategies for PayU"
BACKGROUND
COMPANY PROFILE
COMPANY PROFILE
PayU is a potential player in payment industry and providing platform for digital payment.
It is in the Industry since 2006.
PayU platform is built on more than 6 years of experience in digital payment.
It offers the most effective, fastest and low-cost way to reach out to new prospects.
It provide platform for all-in-one: Digital payment, Invoices, Payment Links.
VISION & MISSION
VISION
To create a world without financial borders where everyone can prosper.
MISSION
“Global reach. No travel. Low cost.”
INDUSTRY BACKGROUND
PAYMENT INDUSTRY
Age group: Below 20, 21-40, 41 and above
Valued in 2018: $1,100 Billion and expected to grow with CAGR (Compound annual growth rate) of 10.3%
Expectation for 2026: $2,330 Billion
COMPETITORS
ROLE
Business Developer
OBJECTIVES
OBJECTIVES
OBJECTIVES
To identify the factors impacting the payment industry and perform a global trend analysis.
To analyze various customer acquisition & customer retention techniques in Health Tech sector for PayU.
To make business development strategies for PayU for its vertical Health Tech sector.
RELEVANCY
RELEVANCY
Should PayU target the health sector for its business expansion not in India but in the Asian market.
How PayU can retain its existing customers in order to gain a competitive advantage.
PROCESS METHODOLOGY
For this project both Primary and Secondary data was being collected
PROCESS
METHODOLOGY
PRIMARY DATA
PRIMARY DATA
SECONDARY DATA
SECONDARY DATA
Data collected from secondary sources is in the Presentation at different slides.
SUGGESTIONS
How and where to find potential customers?
SUGGESTIONS
WHY HEALTH TECH SECTOR
By 2022, healthcare market will potentially have a worth of $370 Billion.
In India there are 2,975 start-ups in India and in Asia 7,250
WHY HEALTH TEACH SECTOR
CUSTOMER ACQUISITION
TECHNIQUES
Define target audience
Create high quality content regularly
Focus on SEO (Search Engine Optimization)
Improve website and email engagement
CUSTOMER ACQUISITION & RETENTION
CUSTOMER RETENTION TECHNIQUES
Focus on customer satisfaction
Make interactions personal
Build a community
Offer instant rewards
CUSTOMER RETENTION
BUSINESS DEVELOPMENT STRATEGIES
BUSINESS DEVELOPMENT STRATEGIES
Targeted Potential
Focus on the approach
Networking & Referrals
Providing assessments or consultations
FINDINGS
In Europe PayU have reach for about 60% and 20% in an Asia.
By 2026, Asia will be the hotspot for providing potential merchants and increasing revenue of the company.
PayU need to have a proper channel to track on dark social.