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31
Creative Process Slideshow
RESEARCH FOR EFFECTIVE COMMUNICATION
Nazurah Binte Mohd Rohayat | F17DM0429
https://prezi.com/view/6prWy6QBK9IiJsCbNuXI/
A PLATFORM OF JOY
The purpose of the message is to build positive relationships between the community and the technology we have today.
A PLATFORM OF JOY
Overview
Concepts
- The aim is to activate the kampung spirit in the Singaporeans heart,
- A simple hello and a smile with it could make a huge different. At first the other person would probably look at them strangely but after the interaction they know that you have the sincere intentions.
- Not only aiming for relation between both users and the technology.
- There are so many benefits just by social connection like feeling of acceptance, possibility of a new friendship, increase in self-esteem and etc.
- This could potentially reduce any heart diseases like hypertension, perhaps some cancers, and even infectious diseases while promoting longevity and increased vitality.
Thumbnails, Sketches
Campaign Design
Thumbnails, Sketches
Hand Gestures
This game design participants to use a 'pressing' and 'dragging' hand gesture
User Experience Behavior
- Press: Touch surface and hold
- Drag: Move along surface without breaking contact
Target Audience
- The audience targeted for this project would multi-racial Singaporeans between the age of 20 to 30.
- Connecting them by using the technology without any boundaries
- Despite their race, language or religion.
Target Audience
Term 1
The deliverable would be creating an interactive digital signage in an installation that hopefully helps commuters interact with one another be it if they are rushing to their destination or not.
Deliverable
Term 2
Creating an online campaign to act as a support for first term project. To build awareness, vulnerability, and familiarity for the target audience.
Research &
Findings
RESEARCH
Ideation
Some thought process of the ideation, notes that were jotted down
Concept Map
Concept Map
Inspirations
From Pinterest, google, behance and etc.
Visual Research
Peranakan
Peranakan
Peranakan style is known for its geometric designs, colorful features and gilt elements. In addition, plenty of timber is utilized throughout to create a style that is suitable for hot, steamy and tropical weather.
Hard Copy Notes
Hard Copy Notes
Scientific Theory Of Degrees
Of Separation
Trigger
- Six degrees of separation is the idea that all people are six, or fewer, social connections away from each other.
- Also known as the 6 Handshakes rule.
- As a result, a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps.
First Draft of Questions
SURVEY
Week 9 - Survey
1. Did you enjoy the game?
2. How did you know about this game?
3. Would you try the game while waiting for your train to arrive?
4. If there weren't any incentives would you still try the game out?
5. Is it possible to finish the game before the given time?
6. Was the Game Design to lengthy?
7. If so which part is redundant?
8. As a Singaporean could you relate to the storyline for the character you chose?
9. Is there anything you think I could improve the game?
10. Would you recommend your friends/family to try this challenge out?
Reflection
After reading through Ash's comments on the Survey I did on Week 9, I realized that the questions I am asking my target audience are not gonna be a value add to my project. I should further craft a better survey so that I am able to dig into what my target audience's needs and wants in order to carry out a successful project.
What are your main purpose in conducting each of these question?
Main Purpose/Insights
There are many benefits to conduct this survey, I would have understand what my target audience feel about my projects, there were be various answer from different people, however this allows comparing of the result which links back to any uncovered questions will be answered, this also evoke discussion on how the project can improve and move forward.
What insights you wish to gain, relevant to your Authorship Project?
Of course, how I can move forward with this project to assignment 2. Creating an added element in order to have a holistic project. To also find a stronger unique selling point, to entice the target audience.
Improved/Updated Survey
1. Are you currently living in Singapore?
2. How old are you?
3. What is the definition of Joy to you?
4. What do you usually do while commuting using the train?
4.1. Just Sleep/Daydream
4.2. Scrolling through phone
4.3. Still Working
4.4. Observing Things
4.5. Others:________
5. Do you feel strongly apart to the community that you’re in? Yes/No
6. Why do you feel so?
7. What are the things that
8. Name 3 things that comes to your mind about ‘Singapore’.
9. Would you try an interactive wall while waiting for your train to arrive?
10. What would make you try an interactive wall?
10.1. Aesthetically pleasing
10.2. Reward system
10.3. Only if you see other people trying
10.4. Educational
10.5. Others:________
Improved & Updated
Survey
Survey Response
https://nazurahrohayat.typeform.com/to/D3DScT
What I found Interesting
What I Found Interesting
There were many open ended questions that I asked. Here are some that caught my eyes.
Positive
People who feel part of the community & how they have contributed back to the society
Positive
Negative
Not feeling a part of the Singapore Community
Negative
- Just a handful of people whom voiced out that they do not feel that Singaporeans generally are keen on helping other.
- Due to their own personal experience.
- About 7% of the people who responded to the survey.
- It is good to know why people feel this way in order to help them feel part of the community back again.
DIDACTIC LABEL
Second Updated & Improved Didactic Label
First Draft of Didactic Label
DIDACTIC LABEL
Added Area
Nazurah Binte Mohd Rohayat (b. 1997)
+65 50C14L, 2020
Interactive Digital Signage in an Installation
The purpose of the message is to build positive relationships between users and the technology we have today. There are many good points that technology has, focusing on the positive and enhancing it should be the key to also preventing negative side effect from happening. Singapore's social technological issue example, it is the only country in the world where people feel entitled to own housing due to early government plan to try to make sure majority can own their own home and was quite successful at achieving 70% home ownership. “+65 50C14L” is a project place in the train platform to enhance people’s joyful experience while commuting. The structure of the game design is having a platform where strangers could gather and release stress. Having is an interactive game design digital signage in an installation that hopefully helps commuters interact with one another while waiting for their train to arrive to help strangers be acquainted with each other. For them to complete the challenge, both parties must work together as a team to claim their free ride. For those who are considering to participate in the challenge could have a go on the installation wall to have an idea on how the game works. A mixture of gotong-royong and peranakan style and colours to relate back and evoke a sense of deeper connection to Singaporean heritage since this are the targeted audience. Having the characters itself – Aunty, Influencer, NSF, etc. These are the common types of people in Singapore which people can relate to themselves or even allow people to laugh on how true the characters are which is directly aligned with the jester archetype.
Comments from Ash
Nazurah Binte Mohd Rohayat (b. 1997)
+65 50C14L, 2020
Interactive Digital Signage in an Installation
The purpose of the message is to build positive relationships between users and the technology we have today. There are many good points that technology has, focusing on the positive and enhancing it should be the key to also preventing negative side effect from happening. “+65 50C14L” is a project place in the train platform to enhance people’s joyful experience while commuting. The structure of the game design is having a platform where strangers could gather and release stress. Having is an interactive game design digital signage in an installation that hopefully helps commuters interact with one another while waiting for their train to arrive to help strangers be acquainted with each other. For them to complete the challenge, both parties must work together as a team to claim their free ride. For those who are considering to participate in the challenge could have a go on the installation wall to have an idea on how the game works. A mixture of gotong-royong and peranakan style and colours to relate back and evoke a sense of deeper connection to Singaporean heritage since this are the targeted audience. Having the characters itself – Aunty, Influencer, NSF, etc. These are the common types of people in Singapore which people can relate to themselves or even allow people to laugh on how true the characters are which is directly aligned with the jester archetype.