Piedmont Church

Display Ads

What does an online ad look like?

These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!

Nielsen Confirms

American adults spend, on average, nearly 6 hours a day driving or online.

Billboards drive people to the web better than any traditional medium - and for less!

Source: Nielsen / Dept. of Transportation

"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."

By the numbers

Source: Forbes / Bain & Co.

Source: https://bit.ly/2uhZ5A3

With Renfroe, you can target them during both!

"I've heard of them before!"

Frequency

"I think people really like this place!"

All this leads to...

These two mediums usher in the power of frequency.

By saturating your target audience with billboards and online ads, you will get potential customers to say things like...

"They're everywhere! They must be doing well!"

Curated Audiences

Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!

Tactic 1

Curated Audience Targeting

Here are some curated audiences we recommend for you!

• Consumer Interests - Boating/Sailing
• Retail - Plans to buy a boat
• In the market for a cruiser, yacht, or personal watercraft
• Hobbies & Leisure Interests - Boating
• Lifestyle - Boating Enthusiasts
• Current Boat Owners
• Vehicle Purchase Intention - Boats
• Water Sport Enthusiasts
• People Who Enjoy Freshwater and/or Saltwater Fishing

Demographic Targeting

The boat buying space can lends itself to some common demographic attributes. With the power of online advertising, we are able to create a pool of users to target that fit this mold in your area!

Tactic 2

Demographic Targeting

Demographics to Target

• Household Income
• Est. Household Wealth
• Over a Specified Age
• Home Value
• Life Stage

Geo-fence Targeting

Tactic 3

Geo-fencing

Create custom GPS zones around high-value locations to collect devices to target!

Examples:

• On-water locations (marinas, docks, harbors, ports, floating showrooms, etc.)
• High-income neighborhoods
• Areas where you have already seen a good flow of customers in the past
• Competing dealers in town
• Events - community, your own, competition
• Marine repair shops
• Anywhere that your target audience goes!

Target users in real-time while they are in the zones!

Site Retargting

92%

of first-time visitors to a website will not make a purchase.

Customers are

70% more likely to convert on your website when retargeted.

When a user visits your website, we can collect those device IDs and serve your ads across their devices!

https://bit.ly/2Eq7MOu

https://bit.ly/2NtbEkH

Customer visits other sites and is served your ad

Customer seeks out your company and visits your site

Customer remembers your site and returns to convert!

Utilize these advanced tactics for only:

$8.50 - $10.00

for every 1,000 ads served

Our

Pricing

Pricing is based on the types of tactics used, the number of different tactics, and the length of the campaign

Final Notes:

With all of these strategies, it is advised to let them run for at least 90 days to gather data and optimize the campaign's effectiveness. We can also run multiple sets of ads to determine which messaging/images are getting better results. Conversion pixels, which are placed on your site to measure user actions after they have been shown your ads, can also be added to any tactic!