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The brand we launched is a Coffee Shop,it is environmentally friendly.These days, every body need a coffee, pies or donuts.But with the Global issue we have to balance between the needs and the environment.
The segment we would like to target is all the segments of society especially the kids to make them learn how they can have fun and eat what they want with being nice to the environment at the same time.
A paper cup takes just 20 years to decompose
Customer Satisfaction
Brand logo and tagline
A brand logo and tagline are how a customer identifies a product and recognizes it. Every big brand today has its own brand logo and a tagline unique to it. A tagline defines what the brand stands for.
Customer satisfaction is of prime importance when it comes to
building a brand. Only when the customer, gives positive reviews
about the product/service, more people are going to buy/use it.
Building a brand requires that consumers are satisfied with the
brand. Healthy customer relations are vital for building a brand
image.
Inviting influencers into your niche is a great way to increase brand awareness and hopefully drive sales. When influencers have an established audience that knows and trusts them, once they mention your product(s) and discuss your brand in their content, those mentions will expand your reach and increase people’s awareness of
your product.
Twitter is yet another big social media platform for brand awareness
because it helps you publish news and interact with customers
already talking about your business.
First: Know our market — and our competitors.
The beginning of our product launch also means understanding our competitors, and what products and services they have on offer. Though we might believe there’s currently no competition for our new product, we should put ourselves in our customers’s place and consider what they could buy instead of what we’re planning to offer. Review those competitors’ marketing materials, and evaluate how our new offering will stand up against what’s available. Where will we excel? Which companies or products are the greatest threat to a successful launch?
Second: Devise our Unique Value Proposition.
Why will customers want to purchase from us compared with the competition? What are we offering that makes you stand out? Not only does our new product or service have to be unique and meet our customers’ desires and needs, but we must be able to communicate why and how it does so. This is our Unique Value Proposition, and an excellent way to come up with one is by speaking with customers to see what they value.
At this point we will have enough information on our market to understand how to best market and sell our product. What channels should we use ? via retailers? Catalogues? Online? Using multiple channels is, as most marketers are aware, an excellent idea. Also we remember to consider direct response marketing, which can offer extreme levels of ROI.
Once it comes time to launch, we’ll want to employ both advertising and public relations to maximize the impact of our new product launch. Media relations, for example, can help us get articles and press coverage on the new product, or build buzz that drives interest in the new item. Whichever we choose, of course, we’ll be sure that the product is completely available for purchase ,if the product is not yet in stock when the coverage hits, consumers may be disappointed.
Market research plays a role here too, of course: especially in the first few weeks, we’ll want to observe the results of our campaign and adjust our techniques to focus on those that work best.
Don't use a paper bill after every order.
Make customers have fun and help environment.
We won't have a society if we destroy the environment