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New Food product development
1
Sohrab Hossain
The process of product development
- Market research
- Design brief
- Evaluation criteria
- Prototype
- Production
- Marketing/launch
- Evaluation of product development/economic evaluation
Market research
- Information Colection
- Analysis
- Finding Scops
Market Research Findings
Through market research companies discover:
- Demographics of consumers
- Age
- Gender
- SES
- Lifestyle
- Buying patterns
- Societal trends
The company then uses this information to develop a concept for a new product.
What do they observe?
Design Brief
Design brief
- Statement or outline of an initial proposal.
- Defines the intentions of the new product and includes constraints and considerations.
What the Design brief must contain
Components of a design brief
Specifications
Specifications are the constraints and considerations that will impact on the product development
- They guide the design team to make sure the product succeeds.
Considerations
Considerations are more flexible than constraints and may not direct the outcome of the product in the same way as a constraint.
eg: whether existing distribution channels are appropriate for the new product.
Constraints
Constraints are aspects over which the designer has little control,but which can restrict or create problems in the development of the product.
eg:The company limits production to a specific product type.
Evaluation criteria
- Part of the design process is to develop criteria used to evaluate the product.
- This criteria will then be used to determine whether the product will meet the design brief before launched.
- The aspects evaluated are; whether constraints set out were meet, whether there are acceptable sensory properties,the use of current resources and profit.
Evaluation criteria
Prototype
prototype
Sample product or trial model of the product idea that was outlined in the design brief.
Developing new and innovative product ideas
The two stagess in developing ideas for a new product are the innovative ideas stage and the evaulation and planning of these ideas.
Innovative ideas
This stage is the stage of brainstorming and developing ideas when determining whether products will meet the needs of the consumers.
- This is done through direct research eg: visting international trade shows to research latest trends and through creative research eg: developing a detailed questionaries given to focus groups.
Evaluating and screening ideas
- Production capability
- Raw and Packing materials sources
- Pofitability
Evaulating and screening ideas
Production
- Commercialization
- Scaleup
- Stability test
Production
production line specifics
The process engineer designs the production line specifying:
The processing conditions
The exact ingredients used
A detailed Hazard Analysis Critical Control Points system
The precise processes required
packaging and labelling
Considerations when designing food packaging
Convenient style to enhance appeal
Information for the customer
Material and closures to protect from tampering and contamination
minimal packaging to reduce costs
Labelling meets requirements of the foodd standards code
Attractive to enhance visual appeal
Protect product during transportation and delivery
Materials that can be recycled
Inert material
Protect product during transportation and delivery
Marketing
A marketing campaign must be developed to help launch the product into the market place.
The goal of marketing is to encourage consumers to try the product and then repeat purchasing.
Marketing/launch
Marketing fundamentals:
Marketing fundamentals
- Product {what is the product who is the target audience}
- Price {what price can the product be marketed at to make a profit}
- Place {where can the product be best sold eg; supermarket}
- Promotion {whats the best way to promote the product eg: media,billboard,magazine}
Product launching
Lauching
- Pilot launching
- Commercial Launching
Evaluation of a new food product
Evaluation
An evaluation of the product to see if the company is making profit, this evaluation includes qualitative and quantitive characteristics,the production processes,economic viability sand the marketing campaign.
Product evaluation
An evaluation of sensory and physical properties of the product.
Evaluation of the production processes
The process engineer and the production manager will review all stages of the production.
They review the resources used,ingredients and availability,suitablity of cooking methods,flavourings,presentation,the effectiveness of production processes and the HACCP system.
Evaluation of the economic viability
An economic anaylis of the costs involved.
The evaluation is based on the products lifecycle,with the economic returns at the start of the products life being low but then having high point and an eventall downfall.
Evaluation of the marketing campaign
An evaluation of the marketing campaign is completed with the company also undertaking a SWOT analysis to evaluate the competition from other manufacturers,determining the strength of the product compared to similar products.