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Transcript

Sohrab Hossain

The process of product development

- Market research

- Design brief

- Evaluation criteria

- Prototype

- Production

- Marketing/launch

- Evaluation of product development/economic evaluation

Market research

  • Information Colection
  • Analysis
  • Finding Scops

Market Research Findings

Through market research companies discover:

- Demographics of consumers

- Age

- Gender

- SES

- Lifestyle

- Buying patterns

- Societal trends

The company then uses this information to develop a concept for a new product.

What do they observe?

Design Brief

Design brief

  • Statement or outline of an initial proposal.

  • Defines the intentions of the new product and includes constraints and considerations.

What the Design brief must contain

Components of a design brief

Specifications

Specifications are the constraints and considerations that will impact on the product development

- They guide the design team to make sure the product succeeds.

Considerations

Considerations are more flexible than constraints and may not direct the outcome of the product in the same way as a constraint.

eg: whether existing distribution channels are appropriate for the new product.

Constraints

Constraints are aspects over which the designer has little control,but which can restrict or create problems in the development of the product.

eg:The company limits production to a specific product type.

Evaluation criteria

- Part of the design process is to develop criteria used to evaluate the product.

- This criteria will then be used to determine whether the product will meet the design brief before launched.

- The aspects evaluated are; whether constraints set out were meet, whether there are acceptable sensory properties,the use of current resources and profit.

Evaluation criteria

Prototype

prototype

Sample product or trial model of the product idea that was outlined in the design brief.

Developing new and innovative product ideas

The two stagess in developing ideas for a new product are the innovative ideas stage and the evaulation and planning of these ideas.

Innovative ideas

This stage is the stage of brainstorming and developing ideas when determining whether products will meet the needs of the consumers.

- This is done through direct research eg: visting international trade shows to research latest trends and through creative research eg: developing a detailed questionaries given to focus groups.

Evaluating and screening ideas

  • Production capability
  • Raw and Packing materials sources
  • Pofitability

Evaulating and screening ideas

Production

  • Commercialization
  • Scaleup
  • Stability test

Production

production line specifics

The process engineer designs the production line specifying:

The processing conditions

The exact ingredients used

A detailed Hazard Analysis Critical Control Points system

The precise processes required

packaging and labelling

Considerations when designing food packaging

Convenient style to enhance appeal

Information for the customer

Material and closures to protect from tampering and contamination

minimal packaging to reduce costs

Labelling meets requirements of the foodd standards code

Attractive to enhance visual appeal

Protect product during transportation and delivery

Materials that can be recycled

Inert material

Protect product during transportation and delivery

Marketing

A marketing campaign must be developed to help launch the product into the market place.

The goal of marketing is to encourage consumers to try the product and then repeat purchasing.

Marketing/launch

Marketing fundamentals:

Marketing fundamentals

- Product {what is the product who is the target audience}

- Price {what price can the product be marketed at to make a profit}

- Place {where can the product be best sold eg; supermarket}

- Promotion {whats the best way to promote the product eg: media,billboard,magazine}

Product launching

Lauching

  • Pilot launching
  • Commercial Launching

Evaluation of a new food product

Evaluation

An evaluation of the product to see if the company is making profit, this evaluation includes qualitative and quantitive characteristics,the production processes,economic viability sand the marketing campaign.

Product evaluation

An evaluation of sensory and physical properties of the product.

Evaluation of the production processes

The process engineer and the production manager will review all stages of the production.

They review the resources used,ingredients and availability,suitablity of cooking methods,flavourings,presentation,the effectiveness of production processes and the HACCP system.

Evaluation of the economic viability

An economic anaylis of the costs involved.

The evaluation is based on the products lifecycle,with the economic returns at the start of the products life being low but then having high point and an eventall downfall.

Evaluation of the marketing campaign

An evaluation of the marketing campaign is completed with the company also undertaking a SWOT analysis to evaluate the competition from other manufacturers,determining the strength of the product compared to similar products.

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