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7 Functions of Marketing- Starbucks

Marketing

Some of products sold:

1) Coffee

2) Tea

3) Pastries

Product Service Managment

Changed products:

Starbucks sells merchindice like cups, tumblers, waterbottles ect. that are switched out monthy

2021 Valentines Day Collection

Pricing

Pricing

Medium (grande) Hot Coffee: $2.75

Medium (grande) Hot Chai Latte: $4.25

Banana Nut Bread: $3.16

Originally, Starbucks did not sell brewed coffee. They sold bags of coffee beans up until 1986, when they began selling brewed coffee at around $0.75.

Distribution

Starbucks has multiple ways to distribute their products to their customers.

  • Drive Through
  • Walk In
  • Order ahead
  • Order online (not drinks)

Distribution

Promotion

Promotion

Starbucks offers stars to customers with the app. This allows customers to get stars for purchasing items, which they can redeem for free starbucks products.

They also offer rewards like

  • Free birthday drink
  • BOGO happy hours
  • Refills

Marketing Information Managment (MIM)

Marketing Information Management

Starbucks gets information about their customers through the Starbucks app. Through this, they can see what customers order, promoting more products.

They can also tell what time customers purchase and has implimented (at some stores) BOGO at some stores during slow hours.

Selling

Starbucks shows pride in their selling. They have mutiple ways to sell products to make it convenient for customers. These inclue:

  • Walk in
  • Drive-thru
  • Order aheah (mobile app)
  • Proucts in convenient stores

Financing

Financing

Acceptable payment methods:

  • Cash
  • Card
  • Starbucks gift cards
  • Apple pay
  • Google pay
  • Paypal
  • Venmo
  • Bakkt app
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