The Leaping Bunny Logo

How Many products use the Logo?

As of 2022, there are 2,225 certified products that use the Leaping Bunny logo. In 2020 alone, The Leaping Bunny certified over five hundred separate organizations.

Stats

Historical Context

context

• It is difficult to describe the exact time frame of this situation as animals have always been used for testing.

• One of the earliest companies formed to advocate for animal rights was the American Anti-Vivisection Society.

• The AAVS was formed in 1883 and was the first non-profit organization dedicated to animal advocacy.

Scientific Testing

USe of ANimals

• Certain companies still use animals for testing products. It is necessary for companies to ensure that their products are safe for both humans and animals and in certain situations the only way to test if a product is safe is by using living organisms.

• Physiology.org states that, “Animals are good research subjects for a variety of reasons. They are biologically similar to humans and susceptible to many of the same health problems.”

Use of Logos

Logos

• The main way that Leaping Bunny uses logos is through statistics concerning the amount of animals killed and injured each year due to animal testing.

• Leaping Bunny has campaigns aimed at raising awareness around animal testing and its consequences.

• Leaping Bunny has a resources page on their website dedicated to educating people on the different types of animal testing conducted.

• The list includes draize testing, acute toxicity testing, skin irritation testing, and many more.

Use of Pathos

Pathos

• Leaping Bunny uses pathos in many different ways. First, even just their logo is them using pathos. Using a bunny as the logo is an obvious emotional appeal as bunnies are universally seen as innocent, cute, and generally harmless.

• People don’t want to see innocent bunnies killed just so they can wear their makeup, and Leaping Bunny knows this. The Leaping Bunny logo is essentially using the bunny as a martyr, trying to use people’s emotions to get them to think about the consequences of using products that use animal testing.

• Leaping Bunny is saying every time you use a product without our logo, a cute innocent bunny dies, but everytime you buy a product with our logo, you save a bunny.

• The bunny evokes an emotional response and makes people feel good about themselves for buying products with the label on it.

Was the Effort Persuasive?

Was It Effective

• In many ways the ongoing effort has been effective in reducing the amount of testing done on animals.

• The use of the logo on products is a great step forward as many people will now only purchase products that have some sort of symbol acknowledging that no animal was harmed in the creation of the product.

Further compelling or persuasive arguments

INteresting Argument

• The most compelling/interesting argument that I found was in the Ferdowsian and Beck article where it raises the question of whether or not there actually is a need for animal testing anymore.

• It asks whether or not there really is a point to animal testing because evidence shows it is hard to draw conclusions for humans using animals as test subjects.

• The journal entry also asks whether it is even ethical to use animals as test subjects given our increased knowledge of how cognizant animals are, and how much pain animals do indeed feel.