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Government
Buyers
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Substitutes
Entrants
Complements
Growth Rate
Dunkin' Profitability = 17.40%
Average Profitability
= 19.72%
Starbucks
COST
WTP
COST
WTP
COST
Starbucks - differentiation strategy
high COGS premium experience
high quality coffee
WTP
COST
economy of scale above average coffee
economy of scope convenient service
Dunkin' - cost leadership strategy
Dunkin' - differentiation strategy
economy of scale above average coffee
economy of scope convenient service
WTP
COST
economy of scale average coffee
standardized goods coffee
McDonald's - cost leadership strategy
Resources
&
Processes
04
03
01
02
Price of each cup of coffee x number of cups of coffee sold
NextGen stores
Supply
Heavy Marketing
Manufacturing
Rebranding
New CEO
Research & Development (R&D)
DUNKIN'!
DONUTS!
THE BIG IDEA
Creating Social Value
Improving relationships
Target young culture
Innovative Products
Dunkin' Donuts Korea 2016
Localized Business
National Brand Image
Brand recognition
COGS+SG&A+R&D expenses
Dunkin’ Brands Group, Inc. 2006. “Dunkin’ Donuts Launches New Advertising Campaign “America Runs on Dunkin’." (April 10).
______.2018. Form 10-K. (December 29).
______2018b. “Dunkin’ Brands Presents Three-Year Plan Fueled by the Dunkin’ Donuts U.S “Blueprint for Growth” at Its 2018 Investor & Analyst Day”.
______. 2019b. “Our Commitment to Coffee”.
Fast Food Menu Prices. 2019 “Dunkin’ Donuts Menu Prices”.
___________________. 2019 “McDonalds Menu Prices".
___________________. 2019 “Starbucks Menu Prices".
McDonald’s Corporation. 2018. Form 10-K. (December 31).
MarketLine. 2019. Dunkin’ Brands’ Group, Inc. Company Profile.
Raben, Natalia. 2018. “Dunkin’ Donuts Rebrands - Serves Up Lesson in Customer - Centricity”.
Reuters. 2018. “Americans are drinking a daily cup of coffee at the highest level in six years survey”.
Starbucks Corporation. 2018. Form 10-K. (September 30).