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How does your product engage with audiences and how would it be distributed as a real media text?
Target Audience
The audience of Studio Magazine is crucial, especially because this magazine is created in order to help younger artists in the UK (or outside) who are still developing their skill and interest. My audiences’ ages range from Teenagers to Adults, specifically ages 13 to 50 with a preference and interest in Art or Visual Arts.
We will use social media as the main platforms to engage and promote our magazine. To reach the younger audience, teens to young adults, we will use instagram, facebook, twitter and youtube. For the older audience, we will use facebook, youtube and our website.
18-24 year olds: 17.1% of users. 25-34 year olds: 38.5% of users. 35-49 year olds: 20.7% of users. 50+ year olds: 17.1% of users.
According to the recent statistics, we will use twitter to target the young adults & adults of ages 18 to 50. We have a twitter profile with our name @studiomaguk with a banner and our logo as the profile. In our bio we will include our website link and the date of the next monthly issue release to keep our followers intrigued. Twitter is the best app from all social media to receive direct feedback from followers as if it is an open conversation. People can interact with each other as well. We will post questions about our next monthly issue or a poll about the current art trends for example “Do you prefer digital or traditional art?” of which both of those art mediums are very popular right now. We will raise awareness on art discourse topics like A.I art which has been big in the community even if it is a controversial topic to artists & non-artists. But with twitter guidelines and the feature to limit retweets and comments, we can maintain the opinions of the audience.
We may post ‘informal’ tweets like memes about art which a lot of young adults will like and give them a reason to retweet, expanding the tweet to go to different people’s timelines. And if they are also artists or find the memes interesting, they may give us a like, retweet or a follow.
Finding professional artists to interview through twitter so we can include it in our next monthly issue. And have artists submit their best artworks as we will have one section of the magazine to showcase artists and their artwork for Studio Magazine Readers to see. This will make our audience feel a part of the Studio Magazine community and grow a relationship with them, increasing engagement.
Our website URL is www.studiomag.co.uk which is a very simple to remember for our audience since it isn't different from the magazine name. The website will be designed in a creative way so the reader does not get bored, it will follow a similar colour scheme like the official magazine. The website will include a “Top 3 Artworks of the Week” posted weekly to keep the consumers coming back to our website. It will also contain updates on the magazine and upcoming events like an Art Workshop or Meet the Artist which would bring the audience physically together and discuss with each other, with word of mouth, other people and artists can get to know of these events and begin to attend them.
The website will be made fit for PC, laptop, iPad, and mobile screens for easy access anywhere, and stay on top of art alerts and art news. And subsequently be able to read our publications as well.
Instagram users’ ages range from 13 to 24 which is a perfect young audience and also reaches many more teens compared to twitter. On instagram we plan to post high quality photoshoots showcasing fashion design by models wearing artists’ work, artworks sent in on twitter with the tagged artists, and sneak peaks of the next monthly issue. Artists being able to showcase their work on a popular magazine’s account will create more engagement and strengthen the consumer-producer relationship. Using relevant hashtags like #contemporaryart #artmagazine #visualarts #artstudio will make our reach increase since our posts will be shown to a larger audience, having more potential in gaining more artists or non-artists followers. Continuously replying to comments, answering DMs and reposting art magazine-related content on our story is a great engagement booster as well.
Instagram reels will also be used to portray an artists’ work timelapse or an short clip of an artist interview. Since instagram reels were introduced, most of the audience leans towards them to watch content and scroll a lot so it is a splendid way to increase reach and revenue.
The Most Active Users by Age Are All Across the Board with 15 to 25 taking up 77% and ages 56+ at 67% so it pretty much covers all the age groups which is perfect to publish our content.
On youtube we will be able to post longer videos of interviews with experienced professional artists, tips and tutorials on how to create art using different mediums, behind-the-scenes of how animation is done, art challenges and etc and edit it in a fun and exciting way with music in the background for the audience to not get bored. For the youtube thumbnails, they will be edited well with the main heading in it beside a photo or more of what the audience can expect in the video. And the title of the videos will target the right keywords for example, ‘creating a dress in 1 DAY!’ using capital letters, exclamation marks and exaggerated language along with other language techniques to capture the target audience’s attention.
DISTRIBUTION
For distributing Studio Magazine, I decided to go with Issuu.com to publish it on. Issuu is a digital content publishing and marketing platform that allows users to publish magazines, newspapers online. Making it easier for the publishers and the consumers to access it simply. It includes features like interactive page-turning, fullscreen sharing, embedded videos, clickable links, and visual stories. Clickable links are useful for social media links and the website URL for easy and fast access. And the interactive page turning will make it feel similar to what a real magazine is like for the audience but not all would prefer the digital look of a magazine and so for those viewers, Studio Magazine will also be published in print. The magazine in print will be a monthly subscription of 10 Pounds, (Annual Subscription would be 30 Pounds) The digital magazine will be available for free, especially for the younger audience who may not be able to pay monthly for one magazine.