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Global marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries.
Benfits of global marketing
it can improve the effectiveness of your product or service.
you are able to have a strong competitive advantage.
you increase consumer awareness of your brand and product or service.
global marketing can reduce your costs
and increase your savings.
These global forces are affecting business around the world. They’re affecting your business!
Things that are all influenced by global factors at work:
An awareness of these forces won’t keep them at bay, but will help you respond effectively to the rapidly changing world of business.
Following people may all be asking how your business is responding to social issues of concern, ranging from global climate change to working conditions in your supply chain:
Has your business reduced its carbon footprint?
Are the goods you sell made with child labor?
Does that coffee come from plantations carved out of the virgin rainforest?
Does your company have a policy on transgender restroom use?
Political Stability
Domestic and Global
Business Law
Free Trade
Trade Policy and the World Trade Organization
Trade Sanctions
Trade Barriers
Fair Trade
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