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How Global Market Affects The Business ?

Abdullah Ghafori

5/7/ 2020

Global marketing definition

Global marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries.

Benfits of global marketing

1

it can improve the effectiveness of your product or service.

1 definition

2

you are able to have a strong competitive advantage.

3

you increase consumer awareness of your brand and product or service.

4

global marketing can reduce your costs

and increase your savings.

Global Forces Affect Businesses

2

These global forces are affecting business around the world. They’re affecting your business!

Things that are all influenced by global factors at work:

  • Raw material availability.
  • supply chain reliability.
  • labor supply.
  • Wages.
  • worker expectations.
  • government regulations.
  • consumer demand.

An awareness of these forces won’t keep them at bay, but will help you respond effectively to the rapidly changing world of business.

Social and Environmental Issues

Social and Environmental Issues

Following people may all be asking how your business is responding to social issues of concern, ranging from global climate change to working conditions in your supply chain:

  • Customers.
  • Investors.
  • shareholders.

The types of concerns that arise and the depth of passions involved can catch merchants by surprise:

The types of

Has your business reduced its carbon footprint?

Are the goods you sell made with child labor?

Does that coffee come from plantations carved out of the virgin rainforest?

Does your company have a policy on transgender restroom use?

National and International Policies

3

  • National and international policies.

  • Immigration and Borders.

  • Tariffs and Trade

Effect of Government Rules

1

Political Stability

2

Domestic and Global

Business Law

Free Trade

3

4

4

Trade Policy and the World Trade Organization

Trade Sanctions

5

Trade Barriers

6

Fair Trade

7

The Rapid Pace of Technology

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5

Disasters, Natural and Otherwise

6

  • Disasters

  • Natural Disasters

  • Types of Natural Disasters
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