COSMOPOLITAN ANALYSIS

COSMOPOLITAN ANALYSIS

Date and price:

• Date and price are always featured on top of the page as a stereotypical convection

MAGAZINE COVER ANALYSIS

Cosmopolitan Masthead:

• The Cosmo masthead is large and its the first thing that you see when you look at the front page.
• The bright shade of blue also brings about a cheerful mood in general which makes the target audience evident- the youth.
• The magazine's masthead has been put in the skyline of the page and a part of the dominant image on the page covers a section of the convention. This is because here the model is shown to be the most important element on the page.
• Cosmo is also a very well known company with the synergy of its logo also being well know, so despite that it is covered, the audience can still recognize that it is a Cosmopolitan Magazine

Genre:

• The genre of the magazine is fashion and entertainment- which is quite evident by the sell lines present on the cover page

Dominant Image:

• A medium-long shot has been used for the main image of this magazine. This allows the celebrity to cover the entire page whilst leaving room either side of her, to place the cover line and the text.
• This enables the main image to be the focus of the magazine front page, giving an indication of what the magazine will consist of and who the main article is about.
• The image connotes that the magazine target audience would be interested in fashion as well as celebrity gossip.
• The dominant image also exposes the audience to a famous Bollywood actress-Kiara Advani .
• Since she is well known, and masses admire her for her fashion sense, a lot of people will tend to buy this magazine to learn more about what she has to say about fashion.
• Displaying her image, will also give incentive to people to buy this magazine even though they are not into fashion, but are a fan of this actress- to read her article.

Mode of address:

• Direct mode of address is used since the actress makes direct eye contact with the readers to create intimacy.
• This allows the reader to be drawn in and intrigued by the main image.
• Constant usage of the pronoun 'YOU' in the sell lines also makes the relation between the reader and the magazine more personal, making them feel as though the articles are directly addressed to them.

The layout or design :

• The manner in which the magazine has been covered with numerous cover lines to draw the attention of the audience, clearly indicates that its layout is informal.
• The way a part of the masthead is hidden by the main image also helps in proving the same.

Baracode/ website:

• Neither bar codes nor the website has been mentioned, which are some of the stereotypical magazine conventions.

Body posture:

• The hands of the actress are in her pocket which suggests that she is in control and confident about the spotlight
• This is a sign that the woman feels relaxed and in control
• her overall stance and her smile also radiates confidence which is a trait admired and aspired by young female individuals looking up to Kiara Advani.

Cover lines:

• These are being used here to bring out to the reader about the different articles they will encounter during the course of reading the magazine.
• These throw light on the focus of the magazine which include lifestyle advice, fashion statement and styling tips topped with celebrity charm and gossips.
• This plays a major roll in revealing and gaining the interest of the target audience that would be women from teenage years onwards

Airbrushed:

• the dominant image has been airbrushed (or digitally enhanced), giving the actress a better public image of looking good.
• This makes women aspirational to be her as she is shown to have glowing skin with no blemishes and an hour glass figure- an ideal beauty standard set by the society which every woman aspires to achieve.
• This would definitely increase the sale of the magazine as the public must be curious about the secret behind her beauty.

Color scheme:

• The color scheme tends to revolve around the 4 colors -bright blue, striking pink, black and white, so to keep it simple yet effective.
• The usage of the pink and the blue also creates a stark contrast with colors- allowing the text to stand out.
• All the main sell lines are in pink- a color which connotes femininity, attracting their main target audience who are girls/women.
• the usage of bright colors also brings about vibrancy and youthful energy in the cover page, which the consumers of cosmopolitan expect since the audience targeted are mainly young women, between the age of 18 to 34.

Target audience:

• The target audience is definitely females between the age of 18-34.
• This is evident seeing the usage of very feminine colors throughout the cover- attracting females.
• Since topics like 'sex' and 'fashion', topics which young people are generally more interested in, are constantly discussed in the magazine, it shows how the magazine is mainly focused at the youth.