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Bosch Car Service Program 1
8
WELCOME
Welcome
New Bosch Car Service Council
Council Members
Purpose
Purpose
The goal of the Bosch Car Service Council is to further strengthen the Bosch Car Service program through cooperative engagement, collaboration, and networking.
Benefits
Benefits
- Council members are ambassadors for the Bosch Car Service program including requirements and value proposition. Each council member will have a dedicated territory;
- Participation in the council grants you the exclusive benefit to pilot new program offerings, provide feedback directly to Bosch management and help shape the future of Bosch Car Service in North America;
Frequency
Frequency of Council meetings
2 Face to face meetings per year
Quarterly council teleconferences
Individual phone calls / meetings for pilot programs
Territories
Territories
Expectations
Expectations and Responsibilities of the Council:
- Consistent communication and promotion about the Bosch Car Service program to the shops in your territory (e.g. Monthly email communications, regional open houses, training events);
- Gather regular feedback on the program from shops in your territory and work directly with the Bosch Marketing team to implement improvement suggestions (e.g. Quarterly surveys);
- Participate actively in all Bosch Car Service council meetings and teleconferences (e.g. Present new program ideas, give update on pilot);
- Pilot new programs for the network and provide constructive feedback directly to Bosch (e.g. New shop tools, programs and training);
- Participate in all regional and/or national Bosch Car Service meetings and be an ambassador of the program (e.g. Lead a breakout session on a specific topic, be the expert);
Value Proposition
Better
Good
1,600 shops linked to Bosch
Current vendor programs
Current Vendor Programs
Programs to
Explore
Programs to Explore
DES (Dealer Equipment & Services)
Programs in Progress
Programs in Progress
"MYBCS"
Create pull for parts :
online offer based on Bosch parts and IAM pricing
Generate leads for Bosch Car Service
- online booking, 24/7
- active call-in of private and fleet customers by the BCS
Contribute to improve workshop quality
- evaluate customer satisfaction and retention rate
- only list workshops on target Q-level
Social Media Screening "VICO"
Workshop Efficiency Tools
eXtra
Program
eXtra Program
Support
Open discussions
How can the program further improve?
Communication
Workshop Communication
Emails & Newsletter
Emails: 2x per Month
Newsletter: Per Quarter
Emails/Newsletters
Bosch Car Service Facebook and Instagram
Target: average automotive owner, auto & brand enthusiasts.
Social Media
National Meetings
Meetings
Communication Plan
Plan and create campaigns with multiple assets (videos, images, infographics, etc) to promote on social media focusing on the main topics: Brand, Education, Opportunities and Organic posts.