OneMoreDay

Survey about productivity apps

Outreach

What productivity apps have you heard of?

Would you pay for a good app for studying?

New Market Location: New York

Market selection criteria

1. High student population.

2. Advertisement of product is allowed.

3. Adequate disposable income for students.

4. Rigorous or reputable education systems.

New York:

• High student population
• Many foreign students – internal growth engine.
• Product allowed
• Culture of independence
• Moderate disposable income in students
• Rigorous education system

Market entry

Market entry will be by advertising

Analysis of entry mode:

New market and targeted audience

Targeted audience is

Columbia University

Students of private universities

NYU

Fordham University

Reasons for expanding market and improving international ties

1) Increasing the profit of company;

2) Expanding market positions based on guaranteed sales of product;

3) Ensuring that product is competitive;

4) Attracting additional sources of investment.

Opening new offices

• Excessive costs
• Choosing the location
• Employee engagement

• Communal area for staff to innovate and create a sense of community in the company

Opportunities:

+Wide variety of the students that can use this app.

Strengths: +design +global access +algorithm

Competition and Swot analysis

Those two apps are the biggest competitors for OneMoreDay, because this programs also help people with taking notes, and education/day management. Moreover, these apps are popular, so they also bring threat to the development of OneMoreDay.

Strengths

Opportunities

Threats:

Weaknesses:

- Advertisement

- Languages

costly

- Expensive ads

- Ratings on Apple store/Google play

- Language

+ Wide variety of students

+ Coronavirus crisis

+ Algorithm

+ Well designed and easily accessible

+Gamification

Improving the weaknesses and threats

Add languages

Loyalty system

Maintain consistency in the name

Diversifying languages, app can get popularity among students all around the world,not only in Italy.

(Chinese, Russian,French etc.)

The capitals need to be more consistent across platforms (between Onemoreday and OneMoreDay).

Presentation on the Apple Store (OneMoreDay—the student’s coach) is quite lengthy. As a recommendation, the app name could be changed to ‘OneMoreDay Learning

Trial study set

OneMoreDay could give a free month access, or a discounted price of 10% for the premium plan if a user has used the app for a year, for example.

Trial study set should be added,so people can try the options to know if they like or do not like the app,and if they are ready to spent money on it.

Canva

Used to make advertising posters and infographics

Easy to use, cheaper compared to other graphic design platforms (Piktochart, Adobe Photoshop etc)

Canva pro plan: "for small teams that need more customisation and productivity.", like OneMoreDay

Cost: 9.15€ monthly (billed yearly)

Promotional Materials

Features:

• Simple concepts, minimalistic
• Fake Instagram poll
• Relatable figure
• Variety of colours

NB: The above visuals have been created by team 42

Pricing

Apps for partnership

Evernote

QuickReader

Myscript Calculator

Coursera

Helps to organize educational process and taking notes and day management

Helps with increasing the speed of reading, mostly used by students

Application for finding new courses in different fields.

Used by students to calculate. Gets calculation from human script, which is not available in common calculators.