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Niche marketing identifies the needs of the small part of the whole market and then develops products to satisfy those needs Businesses in a niche market sell high priced and high status goods.
A Niche Market
Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices.
1. Walmart
Based out of Bentonville, AR Walmart ranks as the #1 Mass Market Retailer. There are over 11,453 Walmart stores across the United States.
2. Kroger
Kroger is the 3rd largest Mass Market Retailer in the United States. Based out of Cincinnati with over 2,625 stores.
3. Amazon
The largest e-tailer in the world, and the fourth largest Mass Market Retailer. Amazon’s headquarters is located in Seattle, WA.