Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Every day internet user who accumulates a large following
Across multiple social platforms
Engages online and offline with audience
Monetises their following through advertorial content
Being predominately female industry these behaviours didn't previously get academic (predominately male industry) recognition.
You can't use a social media platform without producing on it. Even if they just means like and comments.
Passive consumption is a thing of the past!
The term para-social relationships is used to describe the illusion of intimacy a radio or television presenter would give their mass audience as they imitated a face-to-face interaction.
Often conveyed through...
Casual conversational language
Inside jokes
Vulnerability
This would make devotees of the show come to believe they knew the persona more profoundly than others do.
Para-social relations had evolved due to the democratic and equalising infrastructure of social media affordances that stimulates influencers and followers to co-produce and shape conversation.
The term ‘perceived interconnectedness’ was coined which describes the relationship between microcelebrity and audience member.
Those who don't maintain the bi-directional flow of communication with their audience are deemed inauthentic.
Cam Girls
Bloggers
Viners
Streamers
Instagramers
Recomme-ndation algorithm
In-feed short content
Video only
Mobile First platform
Mirror Neurons which are thought to exist in the brains of all primates. As we watch another person perform an action, mirror neurons fire throughout the motor cortex to map that movement onto our own bodies.
Recommendation algorithm weigh's the below based on the value to the user.
Accessibility & Low Production Value
Three part revenue model
Subscription Fee
Tips
Pay Per View
Ex-Disney star - Researching upcoming role
Ex-sex worker & Model - facing custody battle with Rob Kardashian
Ex-sex worker & Rapper - Publicity stunt to promote new single