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The WonderBelt - A Magic Belt That Adapts To Your Needs
4
The WonderBelt
A Magic Belt That Adapts To Your Needs
WonderWorld Ltd.
Date: 17. January 2020
They not only have the black belt.
This is the new WonderBelt! Since this year the wondrous belt is the forerunner among belts. Many have tested him, many have learned to love him.
INTRO
EXPERIMENT
Two Volunteers
&
Two Belts
STRUCTURE
General
1
2
The Belt
TODAY'S
SCHEDULE
3
Marketing
4
Finance
GENERAL FACTS
GENERAL
June
October
- Foundation WonderWorld Ltd.
2016
2014
- We have met
- Business lunch with a problem
HISTORY
- Start of sales
- Beginning of development
2015
2017
February
WHAT EXISTED BEFORE?
- A conventional belt
What Existed Before?
- What existed up to this point?
- Adjustable belts with variable regulation
- But nothing that regulates itself
INNOVATION
Innovation
Adjusts automatically to the size of the abdomen in any situation
CONSTRUCTION AND FUNCTIONALITY
Construction
Components:
- Leatherette Tape
- Metallic belt buckle
Size Guide
Interview
THE BELT
THE BELT
OUR VALUES
Values
Stylish accessory
High quality production:
- Fair trade production
- Fair working conditions
- Production in Europe (Florence)
- 100% vegan
- Recycled packaging
Sense of well-being
Counteract an always slim waist
Sustainability
THE PATENT
• On our special magnet buckle function
• For the whole world
• Passes off in 5 years
Patent
THE ORIGIN OF THE MATERIALS
Origin
- Belt buckle: German company "Marburger"
- Magnet: German company "MagnetMax"
- Belt tape:
- Want to use leatherette tape
- Only sustainable way -> using old PET bottles
- Italian company recycles bottles to leatherette belt tapes
Survey
THE POP UP STORE
POP UP STORE
Tested the WonderBelt directly after launch
3 Big cities in Germany
- Dresden
- Munich
- Cologne
People tried WonderBelt & eat their lunch/dinner
- Optimal chance to experience the belt
OUR MARKETING PLAN
PROFIT
MARKETING
PUBLICITY
Our marketing and merchandising plan
You can visit our website!
The most asked questions
How our belt works
MAGBELT
- Magnetic belt
- Aggrandize or tighten up
- Using your hands
MARKET SITUATION
Magnetic sport belt
- Patented magnetic belt buckle
- Fix, remove, loosen or tighten
- one motion + one hand
VICTORIA DELEVIGNE
PERSONA
- 29 years old
- Lives in London
- Working as a Marketing Manager for Burberry
- Setting value on high quality + sustainability
- Interests:
- Meeting friends
- Riding her horse
- Travel around the world
- Biggest problem: feeling uncomfortable in her body
OUR TARGET GROUP
TARGET GROUP
- Young adults between 25 & 35 years old
- Working in higher position or are self-employed
- Love high-quality fashion
- Sustainable material of their clothes
- No price limit
- Problem: look perfect over the day + feel comfortable all at once
SOCIAL MEDIA
www.prezi.com
ONLINE
WHY SOCIAL MEDIA
WonderBelt
WHY
- Reach a lot of people
- Inspire, influence or inform people
- Look behind your life or company
- Important component of our customers life
- Instagram and Facebook
- Aim:
- Expand our awareness level
- Reinforce the customer loyalty
WonderWorld Ltd. and 37.897 others
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WonderWorld Ltd.
WHAT ARE WE DOING?
WHAT
- Frequently updates
- Posts, Instagram stories, Instagram TV
- Show:
- Work life
- Proceedings in production
- Designing process
- How we pack in a box for shipping
19.002 likes
ANALYSIS
INFLUENCER
ANALYSIS
OFFLINE
Tomorrow`s belt
“For real wonder women and wonder men“
OFFLINE
POP UP STORE
POSTER
OUR FINANCIAL PLAN
FINANCES
OUR COSTS
How much do our belts cost?
COSTS
What other costs do we have?
BELT
OTHER
OUR SALES
What sales do we make with these belts?
SALES
Where do we sell our belts?
WHAT
Online
- Online Shop
Offline
- Galeria Kaufhof Karstadt
- Peek & Cloppenburg
WHERE
Ralf Dümmel
INVESTOR
OUR PROFIT
PROFIT
THANK YOU!
OUTRO
- Mann_Gürtel_Hose: https://www.hugoboss.com/business-belt-in-monogram-embossed-leather/hbeu50413025_001.html
- Dicker_Bauch: https://www.stern.de/gesundheit/ernaehrung/erkrankungen/metabolisches-syndrom-gefaehrlicher-rettungsring-3084366.html
- Conventional_belt: https://www.rootsofcompassion.org/bobby-belt-black
- Christmas_dinner: https://hongkongliving.com/christmas-dinner/
- Patent_uk: https://www.johnsonbanks.co.uk/thoughts/logo-mash-ups-part-one
- Model_Belt_Outside: https://www.thefashionisto.com/salvatore-ferragamo-mens-switch-belt/
- Café_tassen_kuchen: https://geheimtipp-koeln.de/geheimtipp/gemuetliche-cafes-unsere-lieblingsorte-fuer-eine-kleine-kaffee-auszeit-in-koeln/
- Working_desk: https://deskhunt.com/li-chi-pan
- Leaf_green: https://pixabay.com/photos/green-leaf-plant-nature-tree-2559045/
- Woman_shopping_bags: https://www.shutterstock.com/de/video/clip-1009669601-elegant-woman-shopping-bags-browsing-store-windows
- Variation: https://www.ebay.de/itm/Gurtel-Jungen-Madchen-Verstellbar-Elastischer-Stretchgurtel-mit-Magnetschnalle-/263935973480
- Belt_buckles: https://www.thal-versand.de/Schnallen-und-Steckschnallen
- MagBelt: https://www.gadget-rausch.de/magbelt-magnetischer-guertel-mit-stufenloser-groessenanpassung/
- Sports_belt: https://starterstore.de/link-magnetischer-gurtel-restrap.html
- Influencer: https://marriedbiography.com/caroline-daur-biography/
- http://www.zimbio.com/photos/Leonie+Hanne/Kate+Spade+New+York+Arrivals+September+2018/7DRVjOwivx6
- Vicky: https://www.harpersbazaar.com/fashion/street-style/g4148/london-street-style-spring-2015/?slide=17
- Ralf_Dümmel: https://web.de/magazine/wirtschaft/thema/ralf-duemmel
- Galeria: https://www.designtagebuch.de/neue-dachmarke-galeria-karstadt-kaufhof-lanciert/comment-page-2/
- Peek: https://apps.apple.com/de/app/p-c-mode-und-lifestyle/id748231223