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Marketing Final Presentation
1
Noodlez
Marketing and Sales Plan
INTRO
BUSINESS
ANALYSIS
RESEARCH
TACTICS
MARKET
CALENDAR
CLOSING
Claudia Domenech
Mario F. Lopez
Kevin Fargo
Drayton Dongilli
Anass C. Harrak
- Food Truck
- Celebration, FL
- "Create-your-own-plate"
Mission Statement
“Food that mother nature wants you to eat”
- Fun & Unique Experience
- High Quality
- Fresh Ingredients
Place: Celebration, Florida
Product: Build your own noodle bar
Price: $9.50 - $15
Promotion: Social Media, Flyers, Ad tables, sponsorships, & Traditional
Simply Analytics
- Celebration, Florida
- Food Spending Habits
- $13,347.40 to $91,242.50
- High Family Population
- 5,326 up to 9,492
- Social Media usage
- 3,310 to 25,339
Competitor Analysis
Target Market
- Ages 18-24
- Millennial
- Commuters
- Family Oriented
Customer Journey
- Need
- Want
- Evaluation of alternatives
- Purchase
- Post Purchase
Focus Group
- How often they ate vs how often they go out
- Flavor Preferences
- Food quality
- Portion Sizes
Online Survey
- Annual Income
- Meal Time Preferences
- Travel Distance
- Awareness
Brand Identity
A bright and sleek looking design reflects the fresh food and links that in the consumer's minds.
The green is also linked to being environmentally friendly.
Advertising
All forms of advertising including:
- Television/Radio
- Door to Door
- Local Events
Sales Promotion
A free drink (nonalcoholic) with every entree ordered
A loyalty program with your next entree being free after ordering 5
Public Relations
- Donating $5000 to the local Celebration Animal Shelter
- Asking the customers if they want to donate
- Partnering with a local organization to plant trees in the area and clean up trash
Sales Recommendations
- Acquisition
- Event with free food
- 50% off coupon
- Retention
- Loyalty program
- Exclusive promotions
Digital Marketing
- Skipio
- Bomb Bomb
- Social Media Ad's (Facebook/Instagram/YouTube)
Targeting
- College Students
- Millennials
- Health Concerned Individuals
- Noodle Lovers
Positioning
Marketing Goals
- Increase customer traffic by 25%
- Hold specials
- Attend events
- Use Facebook Ads
- Increase brand recognition by 50%
- Flyers
- Stickers
- Sponsor organizations
- Local high school football teams
Marketing Recommendations
- Locally source ingredients
- Unique menu offerings with appropriate pricing
- Express Bowl; $6.99
- Custom Bowl; $8.99
- Custom Plate; $10.99
- Locate distribution in Celebration, FL.
Calendar
Financial Dashboard
References
Simply Analytics: Google Search (2019). Retrieved October 1, 2019, from
https://tile2.simplyanalytics.com/
VistaPrint (n.d.). Retrieved November 19, 2019, from
https://www.vistaprint.com/marketing-materials/flyers?xnid=TopNav_Flyers_Best
+Sellers_Marketing+Materials&xnav=TopNav.
Plans that grow with your business. (n.d.). Retrieved November 19, 2019, from
https://skipio.com/pricing
Milenkovic, M. (2019, August 7). The 45 Most Important Advertising Statistics Of 2019 Retrieved on November 5, 2019, from
https://www.smallbizgenius.net/by-the-numbers/advertising-statistics/.
VistaPrint (n.d.). Retrieved November 19, 2019, from
https://www.vistaprint.com/marketing-materials/flyers?xnid=TopNav_Flyers_Best+Sellers_Marketing+Materials&xnav=TopNav.