(For Prezi Video) (For Prezi Video) (For Prezi Video) Top 9 Live Video Questions To Ask About Virtual Events

Q1. Should all virtual events be on live video?

No the entire event should never be fully live video but

yes all virtual events should include live video segments before, during and after the event!

Q2: Why should we #PressTheDamnButton with live video?

Live video is participtory content

It shrinks the distance between the event and audience

There's no better way to build trust or convey authenticity

Empowers the audience to help shape the direction of content and feel a part of the event

Q3: when should we not use live video?

Live video will never replace production video and the power of editing can transform an average presentation into a great one.

When there isn't a plan for active engagement or the presenter won't see or adapt to the live conversation live only adds complications

When you want to have a unified look as an editor can control the audio and video settings making all videos look uniform

When you need more than one take or you're doing a demo or aspects beyond the presentation might malfunction

Q4. Which platform is best for live video?

There's no one platform that is better than any other.

You must first determine what success looks like for your live video?

Ask who you are trying to reach?

What format & style do you plan on creating? (Interview or mobile or vertical)

Understand the benefits and risks of streaming to multiple platforms at once

Have a plan to manage comments, questions and live audience on the channels you are streaming.

Q5. When should a virtual event include: Live Video vs produced vs pre-recorded

Live Video: Providing access and leveraging the participatory component of the video!

Produced: Telling a story that must go beyond the presenters words and slides to include b-roll, sound effects and story format.

Pre-Recorded: When you want to control and manage the audio, video and length of the video while doing multiple takes and mitigrating risks involved with live video

Q6: How do i combine produced video with live video to maintain audience attention

Manage expectations at the start

Be Transparent with what aspects of the virtual event will be recorded vs live

If speaker will be doing Q&A after a produced video tease that before and during the produced video session

Leverage live video before a produced video to add context and take questions teasing what is to come in the produced video

Balance the desire to have evergreen videos with live to provide the FOMO and excitement available beyond the produced videos you can watch later!

Q7. How can we use live video to promote a virtual event before and after?

• AMA
• Launch party
• Q&A with speakers
• Behind the scenese planning
• Giveaways and contests
• Influencer collaborations
• Preview of the day
• Daily Recap
• Key takeaways to create FOMO for those that didn't attend
• Updates and changes to schedule or expectations
• Speaker access
• Episodic shows

Q8: How do we get the audience to interact and ask questions during the live stream?

• Teach & provide examples
• Reminders and recommendations
• Seeded questions to influencers and ambassadors
• Giveaways
• On video acknowledgement
• Ask direct questions with multiple types of answers
• Focus on open ended & personal over choices or true & false
• Empathetic connections more WE than Me
• Crowdsource ideas and direction of content
• Celebrate those that do comment

Q9. What should we do to limit the risk involved with live streaming on the day of the event?

• Create backup plans but don't plan to fail
• Create swim lanes & live video expectations rather than rules
• Create pre-recorded filler videos as backup
• Allow the host freedom to stretch things out with direct communication with the host
• Test, Test and Test and know that something will go wrong.
• Bandwidth, lighting and audio will be top priorities create best practices
• Use kit or standard equipment to limit variables
• Leverage remote producers beyond the live video talent
• Teach presenter to roll with the punches rather than expecting it to go as tested
• Tweak, Test, Tweak again, Repeat