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The Culture Map
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Transcript
THE CULTURE MAP
Breaking Through The Invisible Boundaries Of Global Business
by Erin Meyer
Tiffany Wright
EGLC 759
Pepperdine University
March 7, 2019
8 Scales of the Culture Map
8 Scales
Overview of Book
Overview of Book
- Key Points:
- Increase cultural understanding in efforts to decrease cross cultural conflict
- Building more effective business relationships for more successful business partnerships
The Wisdom of Mrs. Chen
“You have two eyes, two ears, but only one mouth. You should use them accordingly.”
The Wisdom of Mrs. Chen
Erin Meyer
Erin Meyer
- Professor at INSEAD international business school
- Also directs their programs in Managing Global Virtual Teams and Management Skills for International Business
- Has worked in Africa, Europe and United States
- Currently lives with her family in Paris, France
Meyer's Work
Meyer's Work
- Work focuses on providing global managers tools to navigate cultural differences amongst those they lead
- https://www.erinmeyer.com/
Getting to Yes Across Cultures
Conflict Resolution
Communicating & Evaluating
Communicating & Evaluating
Communicating
Can you repeat that?
- Meyer's personal example of communication with hotel concierge in India
Communicating
Double meaning
- Affection in America vs. Attention in Myanmar
https://gph.is/1UB9URG
Evaluating
- Building awareness helps to improve collaboration amongst teams as well as in leading a team
Evaluating
- Tips on giving negative feedback across cultures:
- Don't give negative feedback in front of a group
- Give feedback slowly so that it gradually sinks in (i.e. in many Asian societies)
- Food and drink sometimes helps to ease unpleasant messages
- Share the positive, refrain from stating the negative
Persuading & Leading
Persuading
- Why vs. How: Principles first learners and Applications first learners
- Easterners: macro -> micro
- Westerners: micro -> macro
Persuading
- Adjust approach depending on audience
- Multicultural teams- may be slower to make decisions than monocultural due to adjusting persuasion strategies
Leading
Leading
- Invite people to speak up
- May not volunteer if you call on them individually
- Hierarchical leader in egalitarian culture
- Rotate leadership role during staff meetings
- Dress as team members dress
Deciding & Trusting
Deciding
Deciding
- Consensual vs. top down leadership
- Consentual: made by group (i.e. Japan)
- Top down: decisions are typically made quickly by the boss but are flexible
Trusting
- Task Based vs. Relationship Based
- Distinctions between business relationships and personal relationships across cultures
- Americans are (typically) highly task based
Trusting
- Peach vs. Coconut Cultures
- "Peaches" - friendly with strangers and share information but you eventually get to the pit
- "Coconuts" -considered hard on the outside because they're more distant with people they don't have friendships with but slowly open up over time
Disagreeing & Scheduling
Disagreeing
- Challenges toward the expert from a different culture could mean they're interested in topic, not questioning
Disagreeing
- Don't focus on how emotionally expressive or passionate a person may be- could be more common in their culture
- Asking for another's point of view may seem confrontational in some cultures
- Tip: separate ideas from people proposing them
Scheduling
- Flexible Time Cultures
- Leave boxes open and work on more than 1 thing at a time
- Examples: Middle East, Africa and India
Scheduling
- People can be adjustable to the scheduling scale if team leader establishes clear and explicit team culture
Discussion
Discussion
- Have you had any cross cultural business experiences in which you've faced related challenges?
- What are some takeaways from this presentation that you believe will help you as a global leader?
- As we close, think about how Meyer's work can provide us tools to prepare us for interaction with our international partners during our policy trips this upcoming summer term.
References
Meyer, E. (2019) About. Retrieved from https://www.erinmeyer.com/about/
Meyer, E. (2014) The Culture Map. New York, NY: Public Affairs.
Global Training Initiative (2016) Using the Wisdom of Mrs. Chen in the Classroom. Retrieved from https://gtincstate.wordpress.com/2016/03/23/using-the-wisdom-of-mrs-chen-in-the-classroom/
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