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Sales & Marketing
Proposal
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Samsonite
Introduction
The SWOT analysis
Strategy
Brand objetives
New Acquisitions
Agenda
Differents targets of the brand
Marketing Mix
Product range
Price Policy
Distribution
Communication
Conclusion
New acquisitions:
Content
- Hartmann: Top of the line positioned brand for business customers. Vintage style
- Tumi: Businessman customers (with anti-ballistic textile briefcases)
- Lipault Paris: fashion accessories, soft and colored luggages, whoman are the main target.
- American Tourister: low cost positioning.
New acquisitions:
• American Tourister: low cost positioning.
• High Sierra: bag pack top of the line for students
• Gregory: sport bag pack high quality
Key elements of their business development strategies
Continuing to improve operating efficiencies and cash flow generation.
Introducing a stream of innovative and contemporary products into the market
Company
Intro
Pursuing expansion opportunities in high-growth geographic markets
Map
Strategy
Samsonite is pursuing several strategic initiatives designed to capitalize on their underlying business strengths, grow and diversify their revenue stream
Mapa
WORLD MAP
Mapa
The great evolution of the brand’s turn over.
Samsonite turn over from 2007 to 2018. In Millions of American dollars
The Brief
From 1.203 Millions of dollars to 3.797
Millions of dollars.
An evolution of 215,6%.
Market share
Marketshare of the main brands in the luggage. Value speaking
Strategy
Leader in value
Volume :
Samsonite & Delsey
These 2 brands gathered almost 80% of the luggage sold in the world.