Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

FACEBOOK ADVERTISING 101

ABQ WEST GET SOCIAL

Why Facebook?

Why advertise on Facebook?

  • 40% of users don’t like any brand pages – meaning paid advertisements are the only way to reach them (Source: Kentico study 2014)

  • More than 50% of marketers who have been implementing social media marketing tactics for two years have reported improved sales (Social Media Examiner, 2016)

  • Facebook Pages posts average 2.6% organic reach.
  • 1.4 billion daily active users on average for December 2017 and 2.13 billion monthly active users as of December 31, 2017. They are too big to ignore.

  • 79% of Americans use Facebook—the platform with the second closest usage percentage is Instagram, at 32%.

  • Facebook currently owns four of seven of the world's largest social networks when measured by monthly active users. Instagram with 800 million users. Whatsapp with1.5 billion monthly active users (Source: The Motley Fool)

  • The average Facebook user has 338 friends. (Source: Brandwatch)

vs

  • HUGE AUDIENCE
  • Interest/Connection based
  • Unparalleled Audience Granularity
  • On Facebook, all that matters is who your customers are, not what they're searching for. This means you’re targeting real people with real interests, hobbies, connections and jobs – not keywords.
  • HUGE AUDIENCE
  • Search/Keyword based
  • Limited set of related keywords available for any given product or service
  • Your target users won’t always actively search on Google for your solution.

MOBILE

78% of Facebook advertising revenue comes from mobile ads

Objectives &

Ad Types

Choosing Your Objective

Used to generate interest.

To encourage purchase or use of product or app.

Used to get people to start thinking about your business and engaging with it.

Generating Traffic to and Leads from Your Website

  • This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them potentially buy your product, sign up for a newsletter, or participate in some other kind of lead generation.

Source: AdEspresso

Generating Sales and Leads

  • For e-commerce stores, brands, or agencies with multiple offerings, Facebook allows you to showcase a range of products and services in a single ad.

https://www.facebook.com/business/learn/facebook-create-ad-canvas-ads

Source: AdEspresso

Generating Likes & Engagement for Your Page

  • All Facebook ad types are great for Facebook Marketing, but some are designed to get you a specific goal. Two goals in particular are to increase the number of Likes on your page and/or to increase the reach of the content you post there.

Source: AdEspresso

Installs for Mobile or Desktop Apps

  • Since the launch of its mobile application, Facebook has become one of the biggest players in the mobile advertising space. Mobile App Install ads present a unique opportunity to bring in new mobile app users on both Android and iOS.

Source: AdEspresso

Getting Visitors to Your Store or Event

  • These two units are well suited to drive visitors to your physical event or store. It’s always more complex to measure results for offline promotions, but if used correctly and targeted well, these ads can perform really well.

Source: AdEspresso

Instagram Ads

https://business.instagram.com/advertising

Targeting:

Who is your customer?

Targeting: Who are your customers?

  • Since Facebook ads are all about hyper-targeting your audience, it's extremely important to spend the right amount of time, figuring out who your potential target is and what they "look" like.

  • Location
  • Demographics
  • Interests
  • Behaviors
  • Connections

https://www.facebook.com/ads/manager/audiences/manage/?act=10101294676185457&pid=p6

Campaign,

Ad Sets & Ads

Ad Structure

  • Campaign's Budget - Daily or Total

  • Bidding - Optimized or Monual Bidding
  • Bid is the max you're willing to pay, not always the price you're charged

Analyzing Your Campaign's Performance

Quick Overview

Contact Information

Contact Information

ryan @solomoscience.com

505.450.1337

solomoscience.com

Learn more about creating dynamic, engaging presentations with Prezi