Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Airbnb game plan gone wrong

meg Selfridge

Campaign

Campaign

  • 2015 Airbnb was subjected to a hotel tax policy that resulted in Airbnb, guests and hosts having to pay alot of money

  • Since Airbnb doesnt classify themselves as a hotel service the company was unhappy to say the least

  • Airbnb then released a passive agressive ad campaign suggesting what San Fransico should do with the Airbnb tax money.

Ads

Reception

Reception

  • Even the CEO Brian Chesky said "It made us look like jerks"

  • Ads shouldnt make the audience feel like they're stuck in a catfight.

  • E ven if you don't think Airbnb should have had to pay the taxes it still was unprofessional
Learn more about creating dynamic, engaging presentations with Prezi