Airbnb game plan gone wrong
Campaign
Campaign
- 2015 Airbnb was subjected to a hotel tax policy that resulted in Airbnb, guests and hosts having to pay alot of money
- Since Airbnb doesnt classify themselves as a hotel service the company was unhappy to say the least
- Airbnb then released a passive agressive ad campaign suggesting what San Fransico should do with the Airbnb tax money.
Reception
Reception
- Even the CEO Brian Chesky said "It made us look like jerks"
- Ads shouldnt make the audience feel like they're stuck in a catfight.
- E ven if you don't think Airbnb should have had to pay the taxes it still was unprofessional