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PROJECT PLAN

Dotlogics' Project Plan for Open Door Capital

May 2022

Open Door Capital

Who is Open Door Capital?

  • A real-estate investment company that makes investing simple, easy, and affordable.

  • The company specializes in: purchasing and managing mobile home parks, apartments, and self storage facilities.

  • Open Door Capital focuses on immediate cash flow for investors, while maximizing equity growth.

  • The company is respected and admired in its industry; it has a unique approach that goes beyond creating value for its investors: it also actively works to improve the lives of the individuals that live in the properties it manages.

The

Problems

to Solve

Dotlogics has identified

4 main problems that need to be addressed for Open Door Capital's new website:

Problem

1

Problem 1: Design

Design is a key element of this project.

The current Open Door Capital website feels outdated and generic; it is not working to help communicate the brand and its services effectively.

With a more modern design, Open Door Capital can present its information more clearly, and in consequence, resonate better with their target market.

Problem

2

Problem 2: Content

Open Door Capital's current website does not build enough credibility. The content that could be used to build credibility (such as: the CEO's strong reputation, the fact that the company has reached preferred return projections every quarter, etc.) currently gets lost on the page. Credibility is especially important in the investment space, since users will not trust large amounts of their money with just anyone.

Problem

3

Problem 3: User journeys

and Lead generation

The structure of the website needs to be reworked so that user journeys are frictionless and easy. By creating an easy-to-navigate website, users are more likely to engage and react.

Today, Open Door Capital has a form on its website, however lead generation needs to be further optimized for the new website.

Problem

4

Problem 4: Technical possibilities

The new website will need to be flexible enough so that the Open Door Capital team can add content and make edits without developer intervention.

1. Discovery Phase

Our team of experts will form a deep understanding of Open Door Capital's business.

2. Strategy Phase

The Solution

We will set a clear strategy for the new website: creating a solid foundation for future design, functionality, and marketing choices.

The

Solution

3. Design Phase

A marketing-first approach to the design of the new website.

We create modern and engaging websites for our clients. Since design can be subjective, we look to root our proposals in strong marketing foundations. Our approach is structured and methodical, with the output being results-driven.

This phase begins with wireframes to set the structure of the pages. We then will explore a number of creative routes.

4. Development Phase

Once the design is approved, we move on to development; testing will come at the end of the development phase.

5. Launch

Goals for the

Strategy Phase

Functionality & Technology

Design, Content, and User Journeys

  • Ability to add, edit, and manage content easily on the website without requiring developers’ assistance

  • Ability to have an easy-to-use backend (preference for Wordpress)

  • Ability to integrate third-party applications (such as Hubspot)

  • Setting the website up for SEO success through technical best practices

  • Modernizing the website's design so that it is in tune with its target market; building an authentic and unique look and feel

  • Implementing a design and copy that builds credibility

  • Creating a simple and clear customer journey through design and content; creating a simple, visible, and easy-to-use lead-generation form

  • Using predictive AI tools to establish a design focused on conversion

  • Creating a responsive and mobile-friendly website

  • Reflecting the new Open Door Capital brand through design

We’re an award-winning,

first-in-class provider

We've

Got This!

We’re a team of veterans with decades of experience in supporting companies worldwide, helping them to overcome their pain points and reach new heights of success.

Over the years, we have refined our process to leverage all of our talents and areas of expertise to support companies like Open Door Capital.

And we’d love the chance to put that

process to work for you now.

Past Partnerships

Some of

our past

partnerships

We’re confident in our abilities, because we have done this exact process before with hundreds of brands across the globe, with highly successful results.

Here are a few of our past partners who have faced similar challenges to your own:

Additional case studies can be

found on:

https://clutch.co/profile/dotlogics#portfolio

Brown

University

Brown University had a wealth of information to share, but no clear way for stakeholders to view those findings and resources. We brought this valuable data out into the light by building a fully customized, user-friendly, and accessible web interface, while also creating a content strategy that highlighted the deep value of the Institute’s research.

https://www.brown.edu/

Lavi Industries

While Lavi Industries is an e-commerce website, it faced similar challenges as Open Door Capital: it required an entire design and branding overhaul.

We helped build the design and functionality strategy, ensuring the user experience is optimal and seamless, making sure that clients can easily find what they are looking for.

https://www.lavi.com/en/home

Unilever

Multiple brands are a part of the Unilever family and we work with them for ongoing brand management and support. We ensure that their brands have a clear story, making sure that when a user comes to the brand's website, they can resonate with that brand and understand why it is a leader in its field.

https://www.unileverusa.com/

Let's get started!

Cost of project: $25,000

Duration: 12 weeks

What's

Next?

We look forward to hearing from you!

Hamda Soni

Senior Project Manager

hamda@dotlogics.com | (631) 633-1313

514 Larkfield Road, Suite 6,

East Northport, NY 11731

(631) 486-7589

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