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FFC-Pakistan-Vocational Training Center for Women

> Introduction

The Working Woman

Empowering Women

Creating a Sustainable Vocation Training Centre for Woman in Pakistan

Our project

Objectives

  • Identify international landscape for securing initial funding
  • Developing a long-term strategy to collaborate with international partners and through this improve the businesses digital presence
  • Identifying revenue streams for the products created
  • Creating a list of alliance partners both locally and internationally for showcasing of products

Objectives

Deliverables

  • Creating a database for potential funding and collaboration
  • Creation of a business model with marketing strategies and supply chain management for ethnic craftwork
  • Listing of digital agencies that publish for sustainable fashion
  • Developing links with organisations that support vocational training centres globally.

Deliverables

Initial interviews show an incline to purchase these products with a modern touch

Sindhi Embroidery

Vocational Training

> Sindh and Embroidery

Ralli: traditional craft patchwork and embroidery made originally by the women of Sindh. Driven by the cultural symbols of the village, it has been passed down for generations.

Ajrak: block-printed cloth with typically crimson and indigo hues, symmetrical patterns and sparkling motifs. Ajrak is used as a show of respect and a token of solidarity for the Sindh province.

Importance of vocational training in Sindh

In 2018 Sindh passed the Home-Based Workers Act, making Pakistan the only country in South Asia where home workers were recognised as official labourers empowering women economically. The informal workforce of 3 million people in Sindh also majorly consisted of women.

> Funding, Revenue streams and alliance partners

The main textile areas in Pakistan are located in three cities of Faisalabad, Karachi and Lahore. There are about 900 embroidery companies with 80 percent exporting overseas. The scope of artisan embroidery business is high in Pakistan

Alliance partners = Local and Global support for Vocational Training centres

What type of support?

- Financial

- Longivity and future planning

- Official governing and oversight bodies

Global Support

Partnering with established embroidery businesses

European Union

Federal Republic of Germany

Royal Norwegian Embassy

Local support

- Local Government

- Technical education and Vocational Training Authority

- Federation of Pakistan Chambers of Commerce and Industry

- National Vocational and Technical training Comission

Caitlin

Affiliate revenue and Direct Sales

Revenue Model suggestion

Ready markets: Cultural festivals, wholesale to bigger embroidery companies with bigger market bases

Fashion Showcase

> Marketing and Digital Presence

Potential list of conferences and fashion shows or digital media campaigns to showcase products

List of Festivals

  • CatWalk Cares Pakistan
  • Fashion Pakistan Week
  • Gender Equality for Decent Employment (GE4DE)
  • Behbud Bazaar
  • Rastah Pakistan
  • Mirika

  • DX Cultural Family Festival,
  • Dawn Lifestyle Festival,
  • Karachi Literature Festival
  • Hydrabad Lahooti Melo
  • Jashn-e-Larkana
  • Lok Mela,

> Regional Showcasing

UN-Women Empower Women Programme

&

Moving the Needle for Gender Equality Pakistan

Showcasing Products in Physical Space

  • Misha Lakhani
  • Inaaya

> Showcasing

Online Showcasing

  • Laam
  • Staiy
  • EarthKind
  • Etsy
  • Handmade Artists' Shop

Magazines

Online Clothing Stores

  • Sunday Fashion Magazines
  • Mag The Weekly
  • She Fashion Magazine
  • Paparazzi Fashion Magazines
  • Gul Ahmed
  • Sapphire
  • Junaid Jamshed
  • khaadi

> Online Advertisement

Monthly E-Visits

  • Gulahmedshop.com – 3.5Million
  • sapphireonline.pk – 2.9Million
  • junaidjamshed.com – 1.6Million
  • Khaadi.com – 1.7Million

>Identify international landscape, for securing initial funding and for ethnic products/wearables produced by local women in Pakistan

Options

Options for funding

Crowdfunding

Crowdfunding

  • Online platforms
  • Focus primarily on your digital presence and interaction
  • Advise against
  • Subscriptions
  • Targetting American populations
  • Fee deductions from donations

Grants

  • Funding based on community impact
  • social enterprises, women-led initiatives, and cultural heritage projects

Grants

  • Supports global women's rights
  • Long-term well-being
  • $5,000 to $30,000
  • Long-term investment is possible but unlikely
  • Non-profit financial services organisation
  • Up to $5 million
  • Social and environmental impact
  • Indigo Handloom

Impact Investors

Supporting projects that create positive social and cultural change

Impact investors

  • This is a non-profit investment fund
  • Supports low-income social entrepreneurs and initiatives
  • $250000 to $2 million
  • Patient capital
  • Long-term sustainability

For the Future

  • Business expansion
  • Consultancy firms
  • Advisory services
  • Build future networks

For the future

  • Sustainability
  • Female empowerment
  • Project RISE
  • Scale effect
  • Accelerate equality for woman
  • Pro bono consultancy services
  • Assist in development and growth
  • Scale your impact

Final Thoughts

Combined approach

Using both grants and Impact investors mainly RSF Social Finance and Acumen

Final Thoughts

Future growth

BSR consulting is the best option due to thier links with the textile industry

Conclusion

  • Questions
  • Suggestions
  • Feedback

> Conclusion

Thank you!

Fashion Showcase

> Marketing and Digital Presence

Potential list of conferences and fashion shows or digital media campaigns to showcase products

List of Festivals

  • CatWalk Cares Pakistan
  • Fashion Pakistan Week
  • Gender Equality for Decent Employment (GE4DE)
  • Behbud Bazaar

  • DX Cultural Family Festival,
  • Dawn Lifestyle Festival,
  • Karachi Literature Festival
  • Hydrabad Lahooti Melo
  • Jashn-e-Larkana
  • Lok Mela,

> Regional Showcasing

UN-Women Empower Women Programme

&

Moving the Needle for Gender Equality Pakistan

> TOPIC

Showcasing Products in Physical Space

  • Misha Lakhani
  • Inaaya

> Showcasing

Online Showcasing

  • Laam
  • Staiy
  • EarthKind
  • Etsy
  • Handmade Artists' Shop

Magazines

  • Sunday Fashion Magazines
  • Mag The Weekly
  • She Fashion Magazine
  • Paparazzi Fashion Magazines

Online Clothing Stores

> Online Advertisement

  • Gul Ahmed
  • Sapphire
  • Junaid Jamshed
  • khaadi

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