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Transcript
Making Food More Affordable
The Problem
Decline of UK Restaurants
A discount card for students at local restaurants
Monthly subscription of £5
The restaurants get free advertising
A few restaurants have agreed and we are in talks with others
About our Product
Our Card
Target Market
Target Market
- 1177 students in Brighton College
- 247 people answered our survey
- 133 people go into Kemptown for food at least once a week
- 175 said would use the card
- 34 independent schools in East Sussex
- 2345 independent schools in the UK
Expansion
Sales Strategies
Main Sales Platform will be a company website
Functionality:
- Register for Cards
- Links to our social media
- Site to post our ‘blog’ articles advertising restaurants
Reasons:
- Nature of product rules out popular e-commerce sites
- Gives us more control
- Allows us to use it for marketing purposes
Focus on Social Media
Reasons:
- Much cheaper than traditional forms i.e. TV ads or billboards
- Higher outreach to our target market(11 ~ 18 year olds)
- Growth of food scene on social media
Methods:
- Advertise partnered restaurants via specific posts
- Constant stream of content to maximise favour with algorithm
Social Media
Why WIX
Why Wix
- Takes care of web-hosting and servers for us
- Also Provides us with the ability to create a database
- Provides us with platform to easily take and manage user subscriptions
- Allows restaurants to access relevant data via personal login
Pricing
Cost Of our Card
£5 per month
Reasons:
- Within range viewed as best according to survey results
- Covers costs comfortably
- Reasonable profit margins and allows us to save in order to fund future expansion
- Many students spend over £15 a week so they save a lot
Financial Projection
- Each card is £5
- 250 people projected to purchase it
- Online transaction fee is 20p + 2.9%:
(£5 X 2.9% + 0.2) X 9 months X 250 people = £686.25
Financial Plan
The future
The Community
At SERVO we are dedicated to helping the community
This is why we have decided to give 10% of our profit to a local food charity
We have chosen to support Brighton Food Bank
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