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Empowering Connections
Through
Virtual Environments
Feeling confused by virtual marketing and how to use it to enhance your brand?
Worried that virtual marketing cannot replace human interaction?
Challenge
Every challenge can reveal an opportunity to innovate
Feeling limited by your marketing because of social gathering restrictions?
Feeling lost with your marketing because of the fear in gathering face to face?
Successful Clients
Steelhead has helped the most notable brands connect to their customers for over 25 years.
Way to Success
Steelhead has created a simple way to creatively engage your audience in the virtual marketing space.
To help you lead your brand through these uncertain times
Book a demo
Follow our 3-step virtual environment creation process
Getting started on your path to success is simple:
Review, approve proposal, and let us get to work.
Steelhead has created a simple way to creatively engage your audience in the virtual marketing space.
Select an environment
Pick your engagement zones
3-Step Virtual Environment Creation Process
3-Step Process
Choose your upgrades
This means that the oldest members of this generation are in college, just graduating, or just entering the workforce.
GENERATION Z
Virtual Environment Examples
Gen Z are people born from the mid-1990s to the mid-2000s.
More specifically, they are today’s teenagers and young adults (early 20s).
GEN ALPHA
Engagement Zone Examples
Gen Alpha have birth dates starting in 2010, most of this generation are still in wearing diapers, learning to walk, or have yet to be born.
The oldest in the group is about nine years old.
GEN ALPHA
Upgrades
Gen Alpha have birth dates starting in 2010, most of this generation are still in wearing diapers, learning to walk, or have yet to be born.
The oldest in the group is about nine years old.
How Brands Can Appeal to
GEN Z & ALPHA
Gen Z prefer to shop online.
Brands and digital marketers will approach Gen Z and Gen Alpha in a similar.
Steelhead Help
30%
56%
look at ads products on social media.
purchased in a physical store in 6 months.
Here are a few ways that can make brands stay authentic in front of the new generations:
BE AUTHENTIC
55%
of Gen Z
Be
Authentic
Both Gen Z and Gen Alpha care deeply about the world. They are acutely aware of the problems that face society today.
choose brands that are socially responsible and eco-friendly.
see personalization of the online experience as vital to success.
Personalize the
WEB EXPERIENCE
Experience
And this is particularly the case when it comes to appealing to
younger audiences.
94%
of Marketers
Use Social Media to
BOOST ENGAGEMENT
Boost
Engagement
One of the things you should do is make it easy for your site’s visitors to share your brand and content by placing social media links on your web.
Major brands are experimenting with ways to reach younger audiences on social media platforms.
should be able to simplify
the shopping experience for
these customers.
Simplify the Shopping
EXPERIENCE
Simplify
While Gen Z and Gen Alpha aren’t lazy by any means, they have no desire to do things that technology should be able to take care of easily.
Here are some suggestions to make privacy a brand opportunity:
88%
66%
PRIVACY
of Gen Z believes that protecting privacy
is “important.”
of Young Users feel comfortable sharing personal data with brands they trust.
Privacy
Even as you personalize online experiences for young users, it’s vital that you highlight your commitment to privacy protection.
They want to know that their information is being protected and securely stored.
Ensure that you are using strong encryption on your website, and include a clear Privacy Policy.
GEN ALPHA
Gen Alpha does have some
unique characteristics.
10 Most effective ways
They are incredibly tech-savvy, and often influence the buying behavior of their millennial parents.
TECHNOLOGY
Technology
A majority of these children aren’t growing up with traditional “toys,” but rather have stared at digital screens since birth.
These “kidfluencers” begin pushing brands on social media before they can walk, and their peers take notice.
INFLUENCER
Influencer
Members of Gen Alpha themselves have become some of the strongest advocates for brands, through influencer marketing.
If your brand hasn’t begun thinking about how to attract and build loyalty with this group, and its predecessors, it’s time to start.
THEIR LIFE
Their Life
According to research released by Grant Thornton, Gen Alphas are expected to have the longest life expectancies in history, be the most educated, and the most wealthy.