STRATEGY
Mission
AccorHotels’ strategy is to accelerate hotel development, through growth and acquisition.
Vision: AccorHotels is fully committed to imagining your future and ensuring your success by building a long-term relationship. Your success is our success.
Goals:
1.Accelerate hotel development growth
2.reinforcing our positions in markets where we are already leaders (Europe, Americas and Asia Pacific).
Also in emerging markets, notably in the Middle East, South-East Asia and Sub- Saharan Africa.
3.taking a more selective approach to development going forward, based on luxury, lifestyle, resorts and residential.
Values:Innovation, Spirit of Conquest, Respect and Trust and formulate guest passion and sustainable performance
Polocies: AccorHotels is a group of hotels, the success of which relies on all its staff, men and woman from all across the world. This is why AccorHotels has put in place an international Human Resources policy to motivate and establish loyalty among its customer service staff.
As an attentive employer, we respect, train and ensure the further development of our staff.
PESTEL
P → different political situations in each country, war,
E → employment opportunities, salary costs, tax rates, economical stability
S → aging population, increase of female workers, changing needs and wants
T → payment methods, interactive platforms,
E → eco-friendly
L → labour laws, right to privacy, contracts
Questions
SWOT
Strengths
Different brands -- different segments
Huge operation span (100 countries)
Guest interaction lucrative loyalty programs, exclusive guest executives, and online check-in
Benefits for the guests