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Recruitment, Retention and Reactivation Update
AFWA 2019
We are up close to $2 million over previous years
Email subscribers up 150,000 this quarter
~$874,000
REVENUE
Email and Text: Boaters with no fishing license
$92,311 Revenue
Boater email and Text: Renew Your Boat and Save
$38,336 Revenue
Targeted Lapsed to female, over 30, and millennials
email and text
$128,548 Revenue
Over 2.5 million emails!
Ads only served to 18 month + lapsed or new
Incentivizing reactivation!
State parks promo codes for sportsmen
Looking for retail partners to give promo codes
Tourism partnership focused on fishing
Powderhook launch with TWF, DU, and others
First ever state agency partnership with Alabama to do shared email to reactivate!