Presentation 2018 Made by “Mobile Marketing Expert”

Agenda

• About Experts at Mobile Marketing
• Why is Free Wi-Fi important?
• What is Social Powered Hotspot marketing?
• How does it work?
• What are the benefits for your business?
• Packages

Why is Free Wi-Fi important?

Social Powered Hotspot Marketing?

Working

What Is The Single Most Important Factor For Any Long-Term Profitable Business?

Loyalty

What’s the most popular type of Local Loyalty Program?

Why?

Encourages Repeat Visits!

Keeps Customers Coming Back!

You have no idea

who customers are

No way to engage

Easy to fraud

Eliminate Fraud

No one installs

Local Apps

How People Use Mobile Wallets

Here’s how it works…

STEP 1

Build Your Punch Card

STEP 2

Distribute The Punch Card

STEP 3

Geo-Fence & Beacon Notifications

STEP 4

Customer Shows Punch Card

STEP 5

Loyal Customers Are Rewarded

This is How your

Customers get notifications

Mobile Offers & Loyalty Discounts

• Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform
• Create a campaign, broadcast it, and experience an immediate increase in traffic!

Mobile coupons are a great way to:

• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
• Minimize investment in your POS set-up

Are you ready to get started?

Agenda

• About Experts at Mobile Marketing
• Why Mobile?
• Mobile Strategy
• Premium Mobile Websites
• Sample Applications
• QR Codes
• Text Messaging

More

• Mobile Web Apps
• QR Codes
• Mobile Location Analytics
• Text Message Marketing
• Social Media Management
• Mobile SEO & Mobile Advertising

Platform Benefits

• Turnkey: easy, quick and inexpensive way to go mobile
• Proven: our platform powers over 500 mobile websites worldwide
• Scalable: always up-to-date, redundant, flexible and secure
• Integrated: powerful CMS integrates with any existing website

Our platform is

Compatible with more than 98%

of mobile traffic!

Over 30 features

The Big Picture: Mobile Strategy

Mobile Microsites

Customer Acquisition

• Allows companies to engage users and capture information on location

• Drive traffic through QR codes, SMS links, email, Facebook and Twitter

• Provides an instant and secure contact capture form to acquire new customers anytime, anywhere

Mobile Offers & Loyalty Discounts

• Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform
• Create a campaign, broadcast it, and experience an immediate increase in traffic!

Mobile coupons are a great way to:

• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
• Minimize investment in your POS set-up

mCommerce – Mobile Sales On-the-Go

• Gives your consumer the ability to purchase instantly, when and where the impulse strikes!

Combines:

• ease of purchase
• location-awareness
• ready access to information

• Mobile commerce will surpass eCommerce
• A must have for ticket-based events and retail
• Accessible via social media, SMS and QR codes

Use these tools to drive transactions,

and increase loyalty.

QR Codes

A QR code is only as good as it’s landing page…

SMART QR Codes:

• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!

Near Field Communications (NFC)

• Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity

• Active vs. PASSIVE – NFC will be driven by marketing, not payments

• NFC stickers, SmartPosters

Text Message (SMS) Marketing

• Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.

• Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.

• Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.

• Mobile Voting: Create all types of fun and engaging SMS votes/polls.

SMS for Direct Response

• SMS-backed mobile loyalty programs tie in with email and direct-mail programs
• Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.
• In retail, SMS is becoming the best tool for CRM and loyalty efforts.

• Use SMS for:
• store alerts
• news updates
• coupons
• reminders

MMS Picture Messaging

MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone.

Thank You!

Call Us Today!

804-398-2581

CREATE CUSTOM EXPERIENCES WITH

DYNAMIC WEBSITE PERSONALIZATION

AGENDA

• Defining dynamic website personalization

• Why it’s becoming a critical component of your website

• Nobody knows your customers like you, put that knowledge to work

• A few examples of dynamic content

• Big business tech to beat out your competition

• Tracking your stats and optimizing your site

• What comes next

WHAT IS DYNAMIC WEBSITE PERSONALIZATION (DWP)

Though it sounds a little complex, the concept behind DWP

is fairly straightforward: it’s all about creating a website

experience that directly relates to a visitor’s unique situation.

This is accomplished by changing the messaging and content

of a site based on things like time of day, number of previous

visits to the site, visitor’s physical location and more.

CAPTURING CUSTOMER ATTENTION

As the number of connected devices grows, the length of customer attention spans shorten.

In today’s age of the consumer, your customers expect the information they

require within just a few clicks and are not willing to go searching after it.

Dynamic website personalization addresses this by putting the most relevant content front and center for visitors.

Businesses that leverage personalized content on their website average a 19% increase in sales.*

EMBEDDING YOUR KNOWLEDGE IN YOUR WEBSITE

DWP enables you to extend your excellent customer service beyond your brick-and-mortar store into the virtual world.

You know what your customers need and address each one differently. Now your website can do the same.

HOLIDAYS &

SPECIAL EVENTS

CANONBALL WINE COMPANY

This Californian wine company sprinkles its site with special effects for different holidays.

FIRST-TIME VISITOR

BARKSIDE PET HOTEL

First-time visitors are welcomed to the Barkside by a video showing off their hotel’s facilities.

New Visitor

Welcome

Video

BUSINESS

HOURS

JOHNIE STILLS PHOTOGRAPHY

After 5PM, Johnie’s website site displays a

Contact Form so customers can message him about new headshots even when he’s not there.

YOUR SITE AMAZON-STYLE

Traditionally, dynamic website personalization has been reserved for giant

companies with huge budgets and vast resources, but no longer.

Due to these barriers, only 29% of all businesses currently implement DWP on their website.*

Adding dynamic website personalization to your website sets your business apart from the local competition and gives you an edge when potential customers are searching for a service like yours.

GETTING THE MOST FROM DWP

We’ll work with you to create a comprehensive, ongoing personalization strategy that maximizes customer conversion.

Analyzing and optimizing your content is a key component of implementing dynamic website personalization.

READY TO GET STARTED?

WWW.EXPERTSATMOBILEMARKETING.COM

MOVE FORWARD WITH MOBILE

2018

AGENDA

• Why the mobile web is now a must
• What Google has to say about all this
• Best practices for mobile
• What are my options?
• How do I know which option is right for me?
• What about an app?
• Converting site visitors into customers
• Getting started

YOUR CUSTOMERS ARE ALREADY MOBILE

AND THEY’RE SEARCHING FOR YOU

MOBILE MATTERS TO GOOGLE NOW MORE THAN EVER

For the first time, the Google is looking at more than simply relevant content. The search-engine-in-chief is now also looking at how good of a user experience your site is providing to visitors and using this as a ranking factor.

This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

-Google Webmaster Central Blog 2015

AND THEY’RE SEARCHING FOR YOU

BEST PRACTICES FOR MOBILE

BE THUMB-FRIENDLY

SIMPLIFY NAVIGATION

LARGE TEXT

Make sure users can easily browse your website with just a finger, or thumb.

Replace text links with large, easy to tap buttons.

Mobile users should be able to read your website without having to pinch or zoom.

Font size should be a minimum of 16 pixels.

Make sure links have enough space between them so users don’t accidently

tap the wrong ones. Make it easy for mobile users to see and access all the

pages of your website. Avoid dropdown menus.

MAKE IT EASY FOR CUSTOMERS TO CONVERT

Place important info like your address or phone number in an obvious location.

Maps and click-to-call buttons are great ways to draw your customer’s attention.

SO HOW DO I BECOME MOBILE-FRIENDLY?

Google outlines two ways to make your site mobile-friendly.

Create a dedicated

mobile website

(m.domain)

Build a completely new responsive website

Both approaches will adhere to Google’s new guidelines,

but there are a few differences.

-Google Webmaster Central Blog 2015

WEIGHING YOUR OPTIONS

Pick a direction for your business

MOBILE-ONLY WEBSITE

RESPONSIVE WEBSITE

OR

A separate mobile site doesn’t require rebuilding your business’ whole website.

A responsive website is a great option if you’re ready for a

complete redesign.

BUT WHAT ABOUT AN APP?

An App only works if your customers know where to look

Mobile App

Mobile Website

Has to be searched

For by name in an

app store and

downloaded before

it’s ready to be used.

Appears in simple

Internet searches

on Google or Bing

and is ready for your

customers to engage

with right away.

ANOTHER REASON MOBILE SITES WIN

THE DIFFERENCE ONE FEATURE MAKES

BIA/Kelsey (April 2014)

Ipsos/Google (February 2014)

LONG STORY SHORT

If they’re happy with your mobile site, mobile customers mean business

Of mobile searchers trigger

an additional action like

MAKING A PHONE CALL

or VISITING A BUSINESS

Nielsen, xAd, 2013

READY TO GET STARTED?

WWW.EXPERTSATMOBILEMARKETING.COM

Master the

MULTI-SCREEN WORLD

AGENDA

• What is a multi-screen website?
• The growing importance of multi-screen sites
• What Google recommends
• What Google requires
• Turning visitors into customers
• Providing a custom experience
• Dynamic Content
• Weighing your options
• Getting started

What is a

MULTI-SCREEN SITE?

A multi-screen site refers to one website that is optimized for desktop, tablet and mobile. A common, but more technical, term for these kind of websites is “responsive.”

Devices are diversifying & WEBSITES MUSTADAPT

A desktop-only website used to cut it,

but not anymore…

Device share of website traffic:

*E-commerce Monetate 2013 Quarterly report

DIFFERENT DEVICES DOESN’T MEAN DIFFERENT CUSTOMERS

• 90% use multiple screens sequentially to accomplish a task over time
• The average person uses a combination of 3 different screens every day
• Smartphones are the most common starting place for online activities
• PCs/laptops are most often a starting point for more complex activities
• Tablets are most often a starting point for shopping and trip planning

HubSpot 2012

A MULTI-SCREEN SITE IS SEO GOLD

Google has declared that they prefer responsive web design over separate mobile and desktop websites.

It’s Also Mandatory for Mobile

Google has recently changed the way they rank websites in mobile searches.

Unless your website passes their Mobile-Friendly Test, it won’t even show up.

Up to 60% of all internet searches are now made on mobile devices.

Small Business Trends 2014

READY TO GET STARTED?

WWW.EXPERTSATMOBILEMARKETING.COM