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Marriott operates are franchises hotels and licenses vacation ownership resorts all around the world.
The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®
At Marriott, we never stop searching for inventive ways to serve our customers, provide opportunities for our associates, and grow our business. The company that began as a nine-seat A&W root beer stand is recognized today as a top employer and for its superior business operations, which it conducts based on five core values:
How can the Marriott beat the Hilton and be the number one hotel in the hotel industry?
Knowing these impacts
on the company helps to create awareness of possible obstacles and in the best case it gives the
company time and room to create ideas and further steps to overcome these hindrances. Knowing
possible difficulties when maintaining the CA is key to a successful
positioning.
Opportunities & Threats
Strategic Group Mapping
Competitive Advantage
Operating Margin
After Tax ROE
Profit Margin
Resources:
build
Strategies
Competitive Advantage
Superior customer responsiveness
Distinctive Competencies
build
Capabilities:
Marriott
Hilton
Market saturation - Global scanning and learning
Now Hilton is LEADER
BUT, Marriott is following Hilton very closely.
https://www.nasdaq.com/symbol/mar/financials?query=ratios
https://csimarket.com/stocks/competitionSEG2.php?code=MAR
https://brittoncrafton.wordpress.com/2014/03/02/hilton-worldwide-and-market-differentiation/
https://youtu.be/6qnsIa1SA6Q
https://youtu.be/PgenGVOXfi0
https://cr.hilton.com/wp-content/uploads/2018/05/Hilton_Infograph_2030_Value-Chain-Targets.pdf
https://research-methodology.net/hilton-hotels-segmentation/
https://mpra.ub.uni-muenchen.de/58366/1/MPRA_paper_58366.pdf - link to Porters
https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1631&context=thesesdissertations
https://books.google.nl/books?id=CzIK9ELsyYwC&pg=PA256&lpg=PA256&dq=hilton+pressure+for+local+responsiveness&source=bl&ots=AXh8Nx6KpW&sig=t4FTNJAglxhDH10hfCtBR8BcuoY&hl=en&sa=X&ved=0ahUKEwjaieHEgrvbAhWObFAKHa7IAssQ6AEIUzAF#v=onepage&q&f=false
https://www.statista.com/statistics/247264/total-revenue-of-the-global-hotel-industry/
http://www.businessdictionary.com/definition/hotel.html
https://www.ukessays.com/essays/management/model-of-value-chain-management-essay.php
http://hotel-development.marriott.com/
Essays, UK. (November 2013). Marriott International: An Analysis. Retrieved from https://www.ukessays.com/essays/tourism/internal-and-external-environment-tourism-essay.php?vref=1
https://2012books.lardbucket.org/books/global-strategy/s08-globalizing-the-value-proposit.html#dekluyverglobstrat_1.0-ch06_s02_f01
Link to profitibility section
Economies of Scale
According to Hilton and Marriott websites, Hilton is generating most of its revenue using the web reservation system while the main Marriott income (about 40%) is generated from Marriott's members.
This good example is showing how two very similar products are offered on the market and are seen with different value. According to a small survive, 8 out of 10 people that never staid before in one of this two hotels, and using internet to book a room, wood book a Hilton property. The same survive offered to world travellers that staid at many Hotels managed from Hilton and Marriott (7 out of 10) is more oriented to Marriott hotel for the quality of service.