RP

Products

Target

Group

Package

Package

In order to use less package LUSH developed new solid product that won’t need it. Of course, there were still left some cosmetics that needed a package. Then LUSH started to produce 100% post-consumer plastic that can be also recycled through the city’s recycling program, and also at the store. By returning clean black pots to the store customer can receive free fresh face masks.

In 2012 in order to reduce the plastic usage they also made the bottles thinner, and furthermore they introduced other types of non-harmful package like recyclable or reusable fabric called knot- wraps, cardboard boxes, plant- based peanuts which are 100% biodegradable, mail order bags that are 100% also biodegradable.

Lessons Learned

Workshop

Merchandise products

1

2

Design

Color

4

3

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Material

Inspiration

5

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Size

6

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What will you design? (product)

I intend to design 3 merchandise products that will be lunched in an Workshop event. The event and merchandise products should complete each other in order to create an unforgettable experience for customers, increase loyalty, recognition of the company and interaction between experts and customers, but also between people with same curiosity about LUSH products.

Event/ Workshop “ Lush atelier “

The workshop is taking place in LUSH store at the specific time, with a specific number of people in order to be more organized and with the specific product that must be produced with a supervisor that will introduce the product and process.

Merchandise products : Had band, cream spoon and knot bag…

Head band

Used to protect hair from getting wet when girls wash face or remove their makeup.

Material:

The material should be sustainable/ organic, because is a part of brand identity.

In this way I’ll look for cotton or other materials that are environmentaly friendly

I have to take into consideration that this should me a right fabric that will absorb the water and be comfortable to wear and wash.

Cream spoon

Used to take the product

( cream, scrub)without

touching it with fingers

and for taking the right

amount of product

Material :

In order to follow LUSH image and vision, the product should be created from the same plastic that is used by LUSH. Biodegradable and possible to recycle

Knot bag

Inspired from knot wrap.

It has the shape of tote bag

but the handles are inspired

from the original knot wrap

Material: “These square scarves are made of organic cotton or a silky fabric made from recycled plastic bottles, and are a great green alternative to wrapping paper. (They make really cute accessories, too!)”

In this way I will keep the LUSH type of material and I will try to add the additional merchandise detail which is a print with Lush logo on the fabric.

The workshop is planned ahead and will include a private lesson, with a “guardian” (mentor) and a specific number of people, who will get registered to it by buying tickets on the lush web page/ forum.

On the event page, the interested ones can find the Product planned to be developed in that day, the date, hour and place of the event, price of the tickets and other necessary details.

There the “ alumni “ will have the chance to have an introduction about one of the LUSH products, it’s ingredients and production, to produce by themselves the product itself, to personalize it in regarding with the favorite flavor/ color/ ingredients, and to take it home.

The event will take place in LUSH store at the specific time and with the specific theme created in regarding with the product that people will develop in that day at the atelier.

For example, if my favorite Lush product is face cream , I would check the schedule and chose the day and will buy a ticket that will represent that kind of product.

In the ticket price will be included the lesson, product used and the other gift from LUSH.

Gifts list= merchandise products : Had band, cream spoon and knot wraps…

Who is it for? (audience)

The merchandise products will be especially for people that will attend the Workshop, but they will also be found in the store near the other products and with a suitable price.

This event is for:

- people that love LUSH products and want to be closer to the company and it’s insights.

- people that never knew about the brand or where afraid to try the LUSH products, and now can find out more information about the products and be convinced that it is a trustworthy company.

- people that want a new experience or find inspiration between experts and other participants.

- people who want to customize their products.

Why is it needed? (problem)

The low implication in campaigning makes LUSH weak in this area.

Sometimes people have to be convinced more about the validity of the product and it’s quality

The customer loyalty is essential nowadays and when they are implicated in something and create a new experience, it is easier to create a durable relationship .

The need to reach the competition and number one on market

What are the benefits of it? (solution)

The merchandise products are needed for LUSH because they are not really strong with the campaigning part. In this way, using some products with the logo on or which with their design will represent the company and will make this part easier. In this way is used the “ World of mouth “ technique/ way of communication.

The workshop is meant to gather in one place people with the same interests and love for LUSH. LUSH it is known as a company that created experience inside of their store. They use sometimes all of the 5 human senses( smell, touch, hearing, vision, taste).

The both merchandise products and the workshop have the purpose of boosting the customer’s loyalty and be more closely to them. In this way they can burn the competition among the rivals too.

Company is using to pay the employee to do the products. This time they will save money because the costumers will create the products by themselves. “ No labor needed “ because the customer will become their own expert.

Other 2

Head band Production

Testing

To conclude, with confidence I want to affirm that the Workshop event and merchandise products will fit perfectly to the brand identity and necessities. Of course that I encounter different difficulties on my way of developing them, and some of the ideas suffered more changes, the other ones less, but in the end I could accomplish my promise- to create the experience and a tool with which I will save the memories created in the LUSH store, and which will create an emotional connection between the target group and company.

Speaking more about the final prototype, Head bend, that I have been producing in order to encounter the brand identity in it’s function and aesthetics. The bend will be used to protect the hair from the LUSH products but in the same time because of it’s design and comfortable fabric can be the greatest accessory for a spring picnic, and because it will have the company logo, makes itself the perfect merchandise product for LUSH. Furthermore it’s material is organic which means that is falling exactly in the company’s values and style. And the same think I can say over and over about the other two products which are similar on their style even though they are quite different on functionality. The black color and the logo can be the next trend created by LUSH for it’s customers in the next years, the simplicity that hides one of the loved memories.

Conclusion