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IdeaJab Presentation
9
Transcript
12
GEB 4513 - ABT
Pound Cake Consulting
EST. 2019
3
9
IdeaJab Marketing Proposal
Oblivion Watches
6
Claudia Domenech
Will Benitez
Donald Anderson
Elizabeth Leo
Luke Kasarjian III
Intro
IdeaJab
Collectors
Target Market
Target
- Men between the ages of 25-44
- Women between the ages of 25-44
- Men accounted for 64% of luxury watch sales and women account for 36%
- Income $100,000+
- Trendsetters, Strivers, Aesthetes
4 Steps to Success
1. Create business page and profile
- Need Facebook page to run ads & create Instagram Business Profile
2. Set Up Ad
- Objective, Target Market, Ad Format
- Previous posts are saved
3. Determine Budget
4. Publish
Budget for Instagram Ads
Budget
- Budget & Duration
- Distribution - Both feed and stories
- Affects amount of people reached
- More money = more people reached
- Cancel or Pause Promotion
Why
Research
- Studies show that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%
- Meaning Instagram delivered these brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter
- BALR - Netherlands high-end luxury lifestyle brand, used stories to create brand awareness
- Reached 1.5 Million people in 5 days
Location Proposal
- Uptown, New York
- Hudson Yards, New York
- Upper East Side, New York
- South Beach, Miami
- Santa Monica, California
- Los Angeles, California
- Beverley Hills, California
- San Francisco, California
Heat Map
Map
Location Map
Wrap-Up
Closing
- Overall take-aways.
- Any Questions? Comments? Concerns?
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