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Gender Bias in Industrial Design

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Welcome!

Get ready to learn about gender bias in industrial design.

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Before we begin...

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What is gender bias?

What is industrial design?

#1

Gender bias is a conscious/unconscious preference or prejudice toward a gender that may manifest in subtle or not subtle ways.

Examples of Gender Bias

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Appearance

Unequal pay

Education

#3

No, industrial design is not the design of factories.

Industrial design is the design of products, objects, devices, and/or services for people. Its focus is on the user.

Examples of Industrial Design

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Great! Now you know what gender bias and industrial design are.

Let's move on to the lack of diversity in the industrial design field.

Lack of Diversity in the Industrial Design Field

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Design is supposed to be innovative and forward, but it falls behind in diversity, inclusion, and equality.

  • Diversity also means diversity of thought = diversity in experience, perspective, and creativity
  • Race, ethnicity, gender, age, sexual identity, disability, and location can attribute to having more diversity in thought
  • Have diverse clients = need diverse designers to create suitable products

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In 2018, women made up about 10-15% of industrial designers

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  • Women leave the industry at fast rates, contributing to the low number. Some reasons are:
  • The way design is taught restricts the opportunities women can get after graduating because male-dominated skill sets are prioritized
  • Lack of female educators/mentors
  • Unsupportive culture
  • limited advancement in career
  • non-accommodating work-life balance

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Not only is there a lack of females in the industrial design field, there is a lack of people of color and many more groups.

Let's look at some examples of gender bias in industrial design.

Examples of Gender Bias in Industrial Design

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Crash-Test Dummies

Crash-test dummies for cars are made to be models of the average 50th-percentile male. The female models are just scaled down versions of that model. It does not account for anatomical differences or conditions, like pregnancy. Thus, women are more likely to get hurt in a car crash.

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Voice Recoginition

Voice recognition is unintentionally trained to recognize male voices better than female voices because the creators are generally male.

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Conclusion

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The lack of women in the teams that make these products and the lack of accurate data on women results in faulty and sometimes dangerous products.

To solve this problem, we need more women designing products and in leadership positions. In addition, we need to collect accurate sex-aggregated data.

Learn more below!

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Check out this article to learn more and meet author Caroline Criado Perez who wrote Invisible Women: Data Bias in a World Designed for Men:

https://www.evoke.org/articles/july-2019/data-driven/deep_dives/the-dangers-of-gender-bias-in-design

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Now let's dive into toys for kids and the pink tax.

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Gender Bias in Toys for Kids

Gender Bias in Toys for Kids

Toys for kids are extremely gender biased. They perpetuate gender stereotypes in kids from a very young age.

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Gender Bias in Toys for Kids

If you ever look at a toy section, it is very obviously divided by pink and blue.

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If you look closer, you may notice that the pink aisle is filled with princesses, babies dolls, and kitchen sets. The blue aisle contains cars, action figures, and dinosaurs.

These toys perpetuate the gender stereotypes that boys have to be aggressive and strong, while girls should be a traditional housewife.

Any deviation from this would result in possible bullying, and accusations like "you're such a tomboy" or "ewww why are you playing with girly things?"

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Pink Tax

What is the Pink Tax?

The pink tax is the extra amount women have to pay for everyday products such as razors, deodorant, shampoo, clothes, dry cleaning, hair cuts, and more.

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$$$

The pink tax costs women about an extra $2,135 a year.

Tampon Tax

Another point of controversy is that feminine hygiene products, a necessity for most women, are taxed as a luxury item, while things like groceries and prescriptions aren't.

#2

Some more info...

In 2015 study conducted in New York City, it was discovered that retailers often purposely placed similar items with different prices away from each other so that it would be harder to notice the difference.

The pink tax has existed since at least the 1990s.

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Check out these websites to learn more!

What Is the Pink Tax? If You're a Woman, It's Costing You Lots of Money Every Year:

https://www.goodhousekeeping.com/life/money/a27409442/what-is-pink-tax/

#Axthepinktax:

https://axthepinktax.com/#intro

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Thank you for learning about gender bias in industrial design!

Hope you learned something, and use that knowledge for positive change, whether that be sharing this information or taking action.

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