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Uncommon Upcyclist
BUSI-101-01
Caroline Lewis
Lele Ding
Sharon Rui
Stephanie Gouchoe
Textile Waste In The Fashion Industry
Mission
Vision
OUR
VISION
To reduce textile waste within the fashion industry by creating beautiful, one-of-a-kind garments.
Uncommon Upcyclist allows customers to elevate their style with customizable, upcycled clothing that makes a positive impact on the environment.
Value
Proposition
Value Proposition
We provide our customer with unique, customizable, upcycled clothing to enhance their secondhand shopping experience and to address the issue of textile waste created by the fashion industry.
We target eco-conscious customers who prefer consuming secondhand clothing and also want to personalize their garments in unique ways.
Problem
PROBLEM
Gen Z is deeply concerned with the issue of climate change.
We are searching for sustainable ways to make positive changes that will benefit the environment through our purchases.
01.
Resale helps solve the fashion waste crisis.
02.
KEY
INSIGHT
Thrifting offsets the wastefulness of single-use fashion.
03.
Resale is the most eco-friendly way to get rid of unwanted clothing.
MARKET RESEARCH
Market Research
Market Size
MARKET SIZE
We are targeting the secondhand clothing market, which is set to hit $64 billion in the next 5 years.
More specifically, the global recycled textile industry was pegged at $5.3 billion in 2018, and is projected to reach $8 billion by 2026.
Customer Analysis
Customer
Analysis
Customer
Avatar
Hi! I'm Lola!
AVATAR
I'm 23 and live in Los Angeles with an income of $30,000 per year.
Local Fashion Magazine Editor
Working in the fashion industry has made me deeply aware of the pollution and waste our field has contributed to the environment.
I want to shop fashionably and sustainably at the same time.
Often these products are expensive, so I turn to thrifting and even customizing my clothing to fit my personal taste.
Gen-Z
Opportunity
GEN-Z
OPPORTUNITY
This generation is gradually joining the workforce and gaining financial autonomy.
Gen Z as a consumer group currently accounts for 40% of global consumers and $150B in spending power in the U.S.
Gen Z is set to power even higher rates of consumption once the economy recovers.
70% of women over 18 years old have or are open to shopping secondhand.
Market Potential
WHY NOW?
Online Secondhand Shopping Market Potential
01.
02.
03.
Resale is expected to grow 5x over the next 5 years, while retail is projected to shrink.
Americans are changing their spending habits post-pandemic: many people are embracing thrifting and other sustainable alternatives.
Many are realizing how wasteful fast fashion is; there is a shift in consumer values and a new awareness of our negative impacts on the environment.
Online secondhand is set to grow 69% between 2019 and 2021, while the broader retail sector is projected to shrink 15%.
After the pandemic, many consumers prefer the convenience and efficiency of online shopping.
04.
05.
SOLUTION
Upcycling & Customization
Strategy
EXPRESS
YOURSELF
DIY KITS: Choice of fabric dyes, patches, embellishments, embroidery materials, etc.
Upcycled & Customized Jacket
Competitive Analysis
COMPETITIVE ANALYSIS
Christy Dawn ($100-$500)
01.
02.
RE/DONE ($80-$500)
Ecoalf ($50-$700)
03.
Revenue Model
&
Pricing
REVENUE MODEL
Uncommon Upcyclist is a direct-to-consumer business.
2. Browse our selection
3. Purchase & Delivery
4. Start Creating
.
1. Visit upcyclist.com
PRICING
Upcycled and ready-to-wear garments:
Dresses - $100-150
Tops - $80-90
Pants - $90-100
Jackets - $150-200
Skirts - $65-75
(Optional) DIY kits that can include:
Natural dyes - $25
Embroidery materials - $20
Patches - $10
Fabric Paint - $20
Embellishments - $10
Go to Market
BRAND ROADMAP
FUNDING
We are asking for an investment of $500,000 in our business.
Fund Ask &
Roadmap
We will allocate these financial resources by investing:
- $190,000 in advertising & marketing,
- $150,000 in equipment, machinery, and supplies,
- $10,000 in our studio/office space,
- $5,000 to develop our e-commerce website,
- $25,000 in our beginning inventory,
- $120,000 for other expenses in the first year.
Roadmap
ROADMAP
Our business milestones
1 Year
2 Years
6 Months
We will have acquired 1,700 customers with over $2,400,000 in gross sales.
We plan to have about 850 customers with a total of $880,000 in gross sales.
We hope to expand our production, increasing our sales by 25% and acquiring even more loyal customers.
Team
Meet the Uncommon Upcyclist Team
Stephanie Gouchoe
Co-Founder
CEO
Lele Ding
Co-Founder
Marketing
Caroline Lewis
Co-Founder
Operations Manager
Sharon Rui
Co-Founder
Head Designer
Meet our Board of Advisors
Kyle Lokanc
Advisor
Accountant
Dio Kurazawa
Advisor
Production Expert in Sustainability
Sumaiya Wood
Advisor
Operations Manager
Jeanne McPhillips
Advisor
Fashion Marketing & Management professor at SCAD
Razvan C.
Advisor
IT/Mobile App & Website Developer
In Closing...
APPENDIX
Appendix
Financials
Income Statement (P & L)
SOURCES
Sources
https://www.statista.com/statistics/826162/apparel-resale-market-value-worldwide/
https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/textiles-material-specific-data
https://www.upwork.com/ppc/landing/?hl=Top+Rated+IT+Professionals&ct=Professionals&query=IT&targetid=kwd-419635294542&creative=423697209831&network=g&keyword=hire+it+professional&matchtype=b&adgroupid=103855106812&campaignid=9577515046&gclid=Cj0KCQiA7qP9BRCLARIsABDaZzjjukW98hhdNwJF67EsQdl1ppkcLBpqvIO9JdnWsT5zC9lbLLC8VfcaAk4FEALw_wcB&profile=%7E01fda42f99d492e3cd
https://sourcingjournal.com/topics/lifestyle-monitor/millennials-gen-z-sustainable-clothes-psfk-social-environmental-microplastics-189021/
https://www.thredup.com/resale/#consumer-trends
https://0-www-statista-com.library.scad.edu/statistics/1009846/consumer-willingness-to-buy-sustainable-fashion-products-worldwide/
http://0-www.referenceusa.com.library.scad.edu/UsBusiness/Detail/Tagged/cf432ed712ca48309abe2861a71da05f?recordId=739145741
https://www.businessoffashion.com/articles/education/case-study-gen-z-shopping-fashion-beauty-consumer-behaviour
https://www.globenewswire.com/news-release/2020/05/13/2032787/0/en/Recycled-Textile-Market-to-Reach-8-0-Billion-by-2026-at-5-2-CAGR-AMR.html#:~:text=Portland%2C%20OR%2C%20May%2013%2C,5.2%25%20from%202019%20to%202026