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Organizational Chart

Vision

We want to create a mind-set among our student and customers that baking is an everyday thing that is fun and easy to do.

Mission

To help our students achieve their baking goals and grow as bakers, by providing a fun, friendly and supportive environment where their feel at home and part of the family.

Long-term objective

Short-term objective

i. To expand the business networking to the entire Malaysia.

ii. To produce new products in the market.

iii. Sustainability organization.

iv. To build a professional team.

v. To increase the diversification of cakes.

i. To make sales and maximize profits.

ii. To develop creative marketing strategies.

iii. To build and nurture customers relationship.

iv. To improve productivity.

v. To be one most popular café and bakery in Selangor.

Actions to capitalize on strength

Various Flavours

Quality of the product

• They produced 20 flavours everyday.
• Tackle the market by introducing western and local signature taste.
• For example, Mrs Arieni introduce Watermelon Strawberry Cake and Momofuku Choco cake to tackle foreigner and local people.

• They produce most smooth and flufffy cakes.
• They keep improvise their cake recipe so that customers can enjoy it.

Actions taken on overcome weaknesses

MINIMAL WORKERS

PRODUCT LIFESPAN

• The cakes need to be stored in room temperature after it was bake or keep chill in chiller.
• It ensure the cakes is in good condition.

Overcome:

• Proper training and instruction
• Functioning chiller and refrigerator

• Cafe is usually pack on lunch hour and weekend.
• They lack bakers and service team.

Overcome:

• Hired Filipino worker from agency
• Advertise the vacancy at social media.

OPPORTUNITIES

threats

1. Competitive Rivalry

• They produce in mass production, fully equipped with bigger scale machinery from mixing the flour to moulding the scrumptious cakes and freshly hot cook food.

Cake Jalan Tiung

• Located in Sek9, Shah Alam.
• Well-known cafe

Secret Recipe;

• Well-establish company.
• Numorous outlet all over Malaysia.
• Loyal customers
• Offer low prices compare Gula Cakery.

Threat of New Entry

• Arieni Ritzal, she was aware of a new entrant last year but it did not increase the competition thoroughly.
• New entrants did not have any barriers to entry but there is a big challenge for them to sustain.

BUYER POWER

• Gula Cakery offers premium price in the market.
• It considered as competitive price.
• Customers are willing to buy their product even they increased the price.
• In 2016, the cake are RM14 but in 2017 they increase to RM16.
• the price is worth it since the cake is big in size and meets with customer satisfaction.

Threat of Substitution

• More up-to-beat cafe concept to attract youths and family.
• Customer might change to another product which way cheaper.
• Low income and student might not buying to the price.
• Gula Cakery vs Secret Recipe.

Supplier Power

• Supplier power is relatively low
• Gula Cakery is not making a unique product
• Choose the best supplier which can offer a good price to reduce the cost.

DURING

SME LOAN SCHEMES:

- TEKUN Nasional Medium Loan Scheme (SPS)

- CIMB BizLoan Scheme

AFTER

1. Some of the loan amount is set aside for Contingency and Repayment

2. Invest into Unit Trust as suggested by CIMB Wealth Management Partner (CWA)

3. Return from investment is a form of income