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A fashion, in use, gets a huge decline in popularity and no more gets sold as it used to be...which finally brings down the fashion
Consumers buying is often halted prematurely because manufacturers and retailers no longer wish to risk producing or stocking merchandise that will soon decline in popularity.
During WWI, as men went off to fight, women took on jobs formerly filled by men. Women and girls who previously worked as domestic servants took jobs in factories, performed administrative work, worked as drivers, nurses, and on farms.
During the Great War, higher hemlines exposed a gap between the tip of the boot and a skirt hem. The look distracted from the overall appearance of an outfit, so the high button boots of the past were abandoned, and women wore shoes with heels that featured a slight curve
The Great War introduced a new coat style that became a classic for the rest of the century and beyond: the trench coat.
The rationing of materials used in garment production during World War II introduced a new simplicity in women’s clothing. Hemlines rose and decorative elements disappeared creating the emergence of a classic style.
In order to supply the war effort, fabric was rationed. Rayon, the new synthetic fabric developed in the 1930s became the material most often used for the creation of ladies’ clothing during the War.
Stockings formerly made of silk were made out of nylon
Corsages made of fresh flowers like orchids and gardinias were worn to snazz up a plain black dress.
Pants became a staple of women who worked in factories and soon gained widespread acceptance for casual wear and for work at home in the garden
The end of World War II did not immediately change the fashion industry. Clothing rations and fabric restrictions endured some time after as the economy changed slowly from a war economy toward peace.
Tropical prints became popular and featured exotic florals such as palm fronds and hibiscus blooms.
The colours and styles of Mexico and Latin America brought new colours like terra-cotta and turquoise to women who craved brightness and fun. Peasant blouses and skirts offered a soft, cool femininity for warm weather inspired by the popular artist Frida Kahlo.