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Team Members

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McDonald's Marketing Strategy 7 P's

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Outline

Outline

7P's

Introduction

Conclusion

Overview

- One of the largest chains of hamburger fast food restaurant

-In 1940 the two brothers, Dick and Mac MacDonald opened the first McDonald’s restaurant in San Bernardino, California.

-More than 58 milions customers, establish in 100 countries and more than 36.000 stores.

Title

Overall

Product

McDonald’s sells a wide range of fast food products

Based on 5 core products

The variety in the item of McDonald's

Product profile

1. Hamburgers and sandwiches

2. Chicken and fish

3. Salads

4. Snacks and sides

5. Beverages

6. Desserts and shakes

7. Breakfast/All-day breakfast

8. McCafé

5 product core of McDonald's

Sensitive to local customs and traditions

Simplified menu

Fast food

Customer service

Low prices

Price

-Affordable prices

Price

Varying prices

Varying prices

Franchise locations

Types of stores

Corporately owned

locations

Location

Cost of labor (minimum wage will impact)

Supply chain

Utilities (base on the local utilities company)

Location

Taxes (base on the local taxes cost)

* Bundle pricing strategy

Pricing strategy

* Psychological pricing strategy

PLACE

McDonald's has a powerful chain of store and agents all around the world

Place

36000+ stores

100+ countries

Located in prime locations or right of the high-ways

• McDonald's always choose the best locations in order to serve customer with convenience

• The company want to satisfied people in urban as well as in rural areas

3. McDonald’s have different distributions strategies in different countries

• In some country, McDonald's offers home delivery

• The menu is also depend on the cuisine of each regions or religions

Olympic London 2012

Promotion

Hamburger University

Timeline

Pricing

OFFER 2

OFFER 1

OFFER 3

Pricing

$2,000

Service 1

Service 2

Service 3

Service 4

Service 5

$1,000

Service 1

Service 2

Service 3

Service 4

Service 5

$3,000

Service 1

Service 2

Service 3

Service 4

Service 5

Cultivating pride

People

Providing equal opportunities

Treating empoyees as individuals

Promoting gender

equality

The number of female executives on its board has risen from 10% in 2007 to 27% in 2010

Physical

1. Shaping the 1st impression:: vibrant logo brand, music is loud, mostly pop songs are used, furniture are designed in eye-catching colors.

Evidence

2. Delivering the ultimate service :

“Restaurants were to be kept properly sanitized at all times, and the staff must be clean, properly groomed and polite to children. "

3. Bullding trust: bring fresh material

“The food was to be of a strictly fixed, standardized content and restaurants were not allowed to deviate from specifications in any way.” (43 Cut-Throat Facts About Ray Kroc And The History Of McDonald’s, 2018)

4. Maintain brand’s image:

Ingredients

Serving fresh sustainable ingredients over the time, remained the high quality of material (Beef Sustainability, 2019)

Ingredient

Protect the environment

McDonald’s Norway is producing serving trays made of marine plastic waste from the Nordland coast, in partnership with a small group that makes plastic pellets from marine waste collected by fishermen.

Environment

Process

1, Introduction of Drive- Thru system.

Introduction

- In 1975, McDonald's opened its first drive- thru window in Sierra Vista, Arizona.

- This service gave people a fast, convenient way to produce a quick meal. The company’s goal was to provide service in 50 seconds or less.

2, Profit which McDonald's earned through Drive- Thru system

An article on Smallbusiness.chron.com quotes the NPD Group’s ( an independent research firm) claims that customers pulled up to drive-thru windows 12,4 billion times in 2011 and 2012.

Profit

Title

Conclusion

Process

Process

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