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- One of the largest chains of hamburger fast food restaurant
-In 1940 the two brothers, Dick and Mac MacDonald opened the first McDonald’s restaurant in San Bernardino, California.
-More than 58 milions customers, establish in 100 countries and more than 36.000 stores.
McDonald’s sells a wide range of fast food products
Based on 5 core products
Product profile
Sensitive to local customs and traditions
Simplified menu
Fast food
Customer service
Low prices
-Affordable prices
Corporately owned
locations
Location
Cost of labor (minimum wage will impact)
Supply chain
Utilities (base on the local utilities company)
Taxes (base on the local taxes cost)
* Bundle pricing strategy
* Psychological pricing strategy
PLACE
McDonald's has a powerful chain of store and agents all around the world
36000+ stores
100+ countries
Located in prime locations or right of the high-ways
• McDonald's always choose the best locations in order to serve customer with convenience
• The company want to satisfied people in urban as well as in rural areas
3. McDonald’s have different distributions strategies in different countries
• In some country, McDonald's offers home delivery
• The menu is also depend on the cuisine of each regions or religions
Olympic London 2012
Hamburger University
OFFER 2
OFFER 1
OFFER 3
$2,000
Service 1
Service 2
Service 3
Service 4
Service 5
$1,000
Service 1
Service 2
Service 3
Service 4
Service 5
$3,000
Service 1
Service 2
Service 3
Service 4
Service 5
Cultivating pride
Providing equal opportunities
Treating empoyees as individuals
Promoting gender
equality
2. Delivering the ultimate service :
“Restaurants were to be kept properly sanitized at all times, and the staff must be clean, properly groomed and polite to children. "
Serving fresh sustainable ingredients over the time, remained the high quality of material (Beef Sustainability, 2019)
McDonald’s Norway is producing serving trays made of marine plastic waste from the Nordland coast, in partnership with a small group that makes plastic pellets from marine waste collected by fishermen.
- In 1975, McDonald's opened its first drive- thru window in Sierra Vista, Arizona.
- This service gave people a fast, convenient way to produce a quick meal. The company’s goal was to provide service in 50 seconds or less.
An article on Smallbusiness.chron.com quotes the NPD Group’s ( an independent research firm) claims that customers pulled up to drive-thru windows 12,4 billion times in 2011 and 2012.