Evaluation Q3
Who we are?
What have you learned from you audience feedback?
Questionnaire
Early on, we identified our target audience as teenagers and young adults who are fans of art rock and things that are surreal. James created a questionnaire which I gave out to people to fill it in. However this proved to be a flawed concept as the questions didn’t help us much in understanding what they would want to see in our music video. This came about as a result of it being created in the early stages of production when we only had a vague idea about what we wanted to do, so we didn't know what questions would be relevant to the video.
Focus Group
To make up for this, we organised a focus group made up of the target audience we were hoping to reach. This was us showing them our research into the song and our planning for the video including our storyboard and inspiration for some moments. One responded positively to the storyboard as he said that they would make for some visually interesting and memorable scenes. However another did say that the storyboard could be improved on which I later did by creating a new one which featured all the shots we had planned and when it would take place.
Focus Group 2
After we filmed and edited our music video, we brought back some of the members of the first focus group to give us their opinions on the video. Based off this we learnt that they liked the atmosphere and the ambiguous narrative. However, some criticism included; the mirror scene not looking right (because of the visible greenscreen outline), one scene going on for too long resulting in the video seeming somewhat awkward and the music sounded terrible. The latter was a result of James recording the song off YouTube with the internal speakers on the computer which would be corrected by using MP3. Overall the criticisms were based around issues that we didn't have much control over or ones that we were already aware what neeeded to be changed.
Final
We fixed these problems as best as we could such as adding more shots to prevent others from going on to long (we were not able to re-film the greenscreen scene) and showed the final product to the focus group which was recieved postively.
In one of our lessons we went around the class watching each other’s music videos and give our opinions on them. Based on the feedback I received they liked; the narrative, the mirror and cupboard scenes, the open-ended ending while thinking that there was a lack of variety in the shots but by that time it was too late to change anything since we already finished the editing so we left it as it was.