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Inclusive Marketing strategy based on:
Advantages for customers:
- Trying the products in the shops
- No shipping fees
affordable
Win-Win relationship
Advantages for the brand:
- Sephora is part of LVMH
- 2,300 Sephora stores in 33 countries
- credibility
- infrastructure and technical skills
B. INFLUENCERS
A. SOCIAL MEDIA
Create trends and encourage their followers to buy Fenty Beauty products through photos and tutorial videos
$96.2 million in earned media value in just one month
=> $45 million provided by Instagram
More than 100 million users for social media
Instagram: 10.2 million followers => Fenty Beauty
87.2 million => Rihanna
"To make skin look like skin"
"Make-up became my weapon of choice for self-expression"
V. ETHICAL MARKETING
V. ETHICAL MARKETING