Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Untitled presentation
5
1
Introduction & Agenda
Based on the job description, mission, and near-term growth of Forest Carbon Works (FCW), there is a possibility I am the COO FCW needs.
A
This presentation – 5 minutes in total - is to give you more information to determine if we should have a further conversation.
B
Agenda:
C
- Why me?
- Day-to-Day Operations
- Membership Growth
- Location, Passion
- Conclusion
2
Why me?
Experience from growing a start-up to managing the cash of a $50 million business.
A
Continually excited about the day-to-day execution of strategy.
B
Excellent team member, leading through earned credibility and providing support to all levels of an organization.
C
Sales experience ranging from sell-to-eat individual pressure to managing a 10+ person team to hit team and individual goals.
D
Passion for the cause and tools of FCW.
E
3
Day-to-Day Operations
EOS/Traction breaks organization leadership into two roles: Visionary and Integrator. The integrator “loves running the day to day aspects of the business. They are accountable for the profit and loss…remove obstacles so that people running the major functions can execute….great a special projects.
- Relevant Experience: Introduced management system and accountability rhythm at Motovicity. Turned around customer service department.
A
I will protect the long term financial viability of FCW. Even if cash flow is not a problem now, it is important to have someone who is paranoid about it becoming a problem.
Relevant Experience: while in between CFOs at Motovicity, managed the Accounting Manager with my primary focus being:
- cash: when did we need to draw on the line of credit and when could we pay it down
- controls: improved month-end close from 15+ days to 10 days.
B
Create a culture of accountability through having a regular and sacred rhythm of check-ins. This rhythm creates self-accountability and greatly reduces the need for micro-management.
- Relevant Experience: Led weekly management meetings at Motovicity. Facilitated the quarterly off-site strategy sessions for leadership.
C
Scale sustainably. Rapid growth can break an organization by either running it out of cash or exceeding its capabilities. My hunch is FCW is more likely to exceed capabilities. We can prevent this by constantly evaluating, improving, and refining processes, making sure we use as much technology and automation as possible so people are not over-burdened by reporting on processes.
- Relevant Experience: Implemented many ERP systems, including one in record time. Improved Customer Service department by implementing policies so our service would be consistent.
D
Protect the Competitive Advantage. Two competitive advantages for FCW:
- Technology to assess land affordably.
- Understanding the process and using it to help enroll smaller forests.
- Both advantages require constant improvement and innovation to remain advantages. If FCW gets complacent, someone else will figure out a better and cheaper way to accomplish the same thing.
- Relevant experience: led and managed the continual improvement of an industry leading e-commerce site.
E
4
Membership Growth
State-by-State Strategy
State-by-State Strategy
Identify states with most potential members. If not other data, use a ratio of government-owned land to total forested land.
i
Create a Member profile per state. For example, in Michigan, a great potential member likely:
- Is male in his 50s or 60s
- Considers himself from a blue collar background
- A sportsman – enjoys hunting and fishing
- As a sportsman, is fastidious: reads and follows the laws and rules, maintains equipment and gear, thinks safety first
- Likely voted for Trump in 2016. Likely will not in 2020.
ii
Target the local sportsman internet forums (“Boards”) with digital advertising. Use this to build a digital re-targeting and micro-targeting strategy.
iii
For the first several prospects in each state, sell the membership face-to-face. This will both provide important market feedback and establish local credibility. Face-to-face sales won’t scale, but are important to do at the outset.
iv
Continually execute-review-revise. The membership growth strategy is a dynamic process that will continue to evolve.
v
5
Location, Passion
Location
I am located in Detroit and unable to relocate in the medium term. If this is a great fit, we should be able to figure out how to make this work.
It is cheap and easy to get from Detroit to Minneapolis.
i
I am a huge believer in face-to-face interaction. It not only creates ideas and synergies that wouldn’t occur if strictly remote, but also lends itself to a faster execution of tasks and projects.
ii
Initially, I would be in the office as frequent as every week until the team and I are completely familiar with one another. Over time, in-office time would decrease but I see it being about two weeks per month in the long term.
iii
There is an irony in an organization dedicated to reducing carbon emissions having a COO who files on a commercial jet to the office several days per week. My research tells me the carbon impact of a round trip flight between Detroit and Minneapolis is about a quarter ton of carbon. The Economist magazine recently had an article about how carbon – when priced at all – was priced to low and suggest the true costs should be from $40 to $80/ton. If we take the highest amount, “paying for” my carbon creation by commute will be $20 per trip.
iv
Passion
Passion
i
I have admittedly been in the sidelines in this fight. It isn’t because I don’t care, but because I’ve been directing my “save the world” passion to the agency I am the volunteer chair of, Crossroads For Youth, which helps abused and neglected children heal from their trauma.
I care deeply about the environment and think that not only is urgent action needed now, but urgent action was needed twenty years ago.
ii
iii
I am especially passionate about creating a regulatory environment where carbon emissions are not only reduced, but the free market is engaged with the framework to innovate ways to reduce carbon emissions even more. What CARB has created and FCW facilitates does exactly that and I can’t wait to a part of it.