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JK video series / PART 1
319
Transcript
PART 1
ENGAGING
SALES
PRESENTATIONS
Creating stories that sell
Stories
STORIES
People want to have
authentic conversations
Buyers won't waste
their time listening
to information they can
find online.
Sales wisdom
Sharing customer stories
Customers want
CHANGE STORIES.
Sharing
Our biggest competitor out
there is the status quo.
Selling
Salespeople have to understand the customer
by interviewing them
and sharing knowledge.
Statistics alone won't do
your selling for you,
as they don't feel real.
Sell more effectively by giving specific
examples from other customers.
Where do stories go wrong?
Lack of objective
(Why am I telling this story?)
Share stories for
collective wisdom
(Tribal knowledge)
Stories are
wrapped in meaning
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