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Maslow's pyramid theory explains different stages and levels of needs that a person has, which represent different levels
NIKE is a clear example of the pyramid, pointing to the highest needs, especially Recognition and Self-realization. If we start from the basics, the slogan, "Just do it" tells us clearly, just do it, a phrase completely aimed at self-realization
self-actualization needs the Nike brand is constantly trying through creativity
Self-esteem needs Nike's communication strategy for people with high self-esteem is to make them feel confident that they bought a quality product
Social acceptance needs the strategy of creating a feeling of belonging in consumers
Security needs consumers do not buy the products of the brand competition to keep trust with Nike
Nike uses communication campaign through social media uses emotional marketing Nike reflects on Maslow's pyramid to use a communication plan to target the highest needs and consumers see the Nike company with an aspirational theme.
Nike creates these shoes under the slogan "running will never be the same", it seeks to promote a different feeling when running.